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Patients are the new shoppers

There is a new kind of patient. They take a proactive role in their care and expect the healthcare ecosystem to provide a customer experience like Uber or Amazon. A more engaged patient is also healthier. According to industry research, patients who are more involved in making decisions related to their health had 5.3% lower overall medical costs and 12.5% fewer hospital admissions.

Better patient experiences lead to more positive outcomes, with better adherence, improved patient safety practices, and lower usage of unnecessary healthcare services. Investing in delivering a valuable patient journey benefits the entire healthcare ecosystem.

It is estimated that 20 to 30% of prescriptions are never filled and 50% are not taken as directed. Pharmaceutical companies are working to break through the noise to build a connection to patients. It is critical to onboard patients, providing the support and guidance they need at the beginning of their journey.

Learn how Capgemini Invent brings an empathy-driven approach to the personalized support patients are demanding in Patient engagement 2.0.

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