Digital disruption and emerging trends have inspired marketing teams to address new topics and methodologies to deliver effective, customer-centric messaging. Marketers need to meet the demand for engaging content, delivered in the right format, at the right time, and along a personalized omnichannel experience. To meet this demand, organizations must create the right marketing operating model and organization to leverage the right data, tools, processes, and frameworks that can bring their message to market.

Collaboration, transformation, and change management are just a few of the skills needed to take any marketing model from off the page to real-world execution. Capgemini Invent’s report, The New Marketing Operating Model: Establishing a New Standard of Consumer & Employee Experiences, is a guide for finding ways of working that fit into your vision and strategy.