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Digital transformation

New Marketing Operating Model

Digital disruption and emerging trends have inspired marketing teams to address new topics and methodologies to deliver effective, customer-centric messaging. Marketers need to meet the demand for engaging content, delivered in the right format, at the right time, and along a personalized omnichannel experience. To meet this demand, organizations must create the right marketing operating model and organization to leverage the right data, tools, processes, and frameworks that can bring their message to market.

Collaboration, transformation, and change management are just a few of the skills needed to take any marketing model from off the page to real-world execution. Capgemini Invent’s report, The New Marketing Operating Model: Establishing a New Standard of Consumer & Employee Experiences, is a guide for finding ways of working that fit into your vision and strategy.

    A New Marketing Operating Model

    Marketing teams have a critical role to play in driving customer-centricity org-wide

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    Account-based marketing (ABM) as an effective tool

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      Meet our expert

      Romain Fontaine

      Manager, Customer Transformation, frog
      Romain Fontaine is a Manager at frog in New York city. After having supported Marketing organizations with a broad range of transformation projects, both in Europe and in the United States, he has specialized himself in helping his clients to transform and reinvent their Marketing operating model. From the design to the implementation, he has helped several CPG and beauty brands to redefine their organizational structure, their processes, and their ways of working to embrace this new vision of Marketing and achieve their ambition.