Assisted driving

Assisted driving – whether creating useful functions like automated parking and lane assist or pushing towards fully autonomous vehicles – is the new frontier of the automotive industry.

And it is a high margin offer with big rewards for those who get there first.

But these digital systems are hard to develop – involving integrating data and digital technologies into the physical world of automotive engineering.

In this whitepaper we provide a top-level view of the major considerations automotive manufacturers need address to progress through this journey.

We cover:

1. Accelerating innovation of assisted driving functions
2. Testing and validating complex automated driving systems – simulated and real world – to create user trust
3. Creating a culture of digital innovation at automotive engineering companies