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Insurance digital agency experience

Today’s economic environment and the slow organic growth is turning insurance distribution into a key priority for insurers. To grow, insurers must invest in expanding and enhancing distribution channels.

The “independent agency” (IA) channel still dominates distribution across lines of business for insurers. Nowadays, building the right IA strategy is necessary for growth and profitability. Such strategies are driven by the ease of doing business, flexibility, consistency, clarity, and trust.

The independent agency ecosystem is complex due to numerous stakeholders, components, and regulations. This collaboration can become impeded by insurer’s internal complexities including legacy technology, multiple systems, complicated processes and more. This situation often leads to frustration and limited opportunities, triggering attrition among both agents and customers.

To answer to these challenges and match the expectations of tech-savvy Gen-Z and Millennial customers, insurers need to equip agents with exceptional experiences through unified technical architecture.

Our solution unifies sales technology architecture through a digital wrapper and extends powerful, digital portals for agents and brokers , delivered with all the ecosystem capabilities, process modifications, AI-based enhancements, and industry knowledge needed for operational success.

    World property and casualty insurance report 2025

    Scale for tomorrow, today: The aging demographic pivot demands strategic P&C insurance transformation.

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    World life insurance report 2025

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    Life insurance trends 2025: Transforming customer experience

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    Top trends in property & casualty insurance for 2025

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      How can we help

      Build a highly personalized portal for agents and  brokers, equipped with an agent-centric UX that allows for minimal-input journeys across multiple products.

      This enables seamless service transactions across product lines within an account, with product packages and bundles to facilitate cross-selling and upselling. Real-time sales insights also elevate customer interactions to improve conversion. . Additionally, the portal includes agency management and reporting services for credentialed staff.

      Meet strategic business/technology goals with minimal spend by leveraging scalable, adaptable APIs for long-term viability and efficient development orchestration.

      Capgemini offers a digital wrapper that enables back-end platforms, both modern or legacy, to seamlessly integrate and deliver the envision agency experience. We help you achieve a robust core data model to maximize reuse, ensuring real-time customer data access to speed up quotes, service transaction and query resolutions.

      Equip agents with digital interventions to effectively engage with customers, build strong relationships, and drive sales.

      Our solutions empower agents to identify, convert, and retain prospects effectively through data-driven customer insights driving smarter decisions and ensuring measurable sales impact. We help you improve experiences and processes to address inefficient lead conversion, agent/customer attrition and enable higher business inflow for sustained growth.

      Client stories

        A new platform opens the door to innovation for a global insurer

        A new platform opens the door to innovation for a global insurer

        By working with Capgemini, the company enhances operational efficiency, improves customer engagement, and sets the stage for the latest insurance innovations

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        A leading insurer grows its customer base by investing in its underwriters

        Shorter time-to-market for more personalized product offerings thanks to a modular platform

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        How a global P&C insurer is winning over the next generation of customers

        The company worked with Capgemini to develop a new digital foundation and channel strategy, transforming customer experiences with unified and centralized services

        Read more

        Wawanesa unlocks agility and boosts time to market for rapid product innovation

        Collaborating with Capgemini, Wawanesa makes a strategic transition to a unified Guidewire platform across all its property and casualty (P&C) business lines to reduce its infrastructure costs while minimizing risks and disruption to operations

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        Capgemini supports Zurich Germany in accelerating a strategic IT transformation

        By partnering with Capgemini, the insurance company implements the Guidewire platform for Property & Casualty Claims Management insurance and accelerates its digital transformation with the introduction of agile collaboration models

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        A leading life and protection insurer in APAC cuts processing time by 50% across policy servicing, new business, and claims

        In collaboration with Capgemini, the insurer streamlines operations and deliver efficiencies with an upgraded, integrated workflow

        Read more

        A.S.R. Insurance drives data efficiency with SAP S/4HANA

        Migration to the SAP S/4HANA platform to achieve efficient practices while expanding capacity for data-based decision-making.

        Read more

          Research and insights

          Point of view

          Life insurers can grow market share by facilitating agents’ ease of doing business
          Point of view

          What agents are really asking for? 3 digital imperatives life insurers can’t ignore
          Capgemini’s innovative solutions and deep industry expertise help insurers increase customer centricity and resilience across their organizations.
          Point of view

          Elevate underwriting accuracy and efficiency
          Point of view

          Evolving times, evolving solutions: Transforming insurance for the digital age
          Point of view

          The effect of deglobalization on insurance
          Point of view

          Embracing the power of predictive analytics: Are your underwriters ready for change?

          Meet our experts

          Samantha Chow

          Samantha Chow

          Global Life and Annuity Sector Leader
          Samantha Chow is an expert in the global life, annuity, and benefits markets and has 25 years of experience. She has deep expertise in driving the growth of enterprise-wide capabilities that facilitate transformational and cultural change, focusing on customer experience, operational efficiency, legacy modernization, and innovation to support competitive advancement
          Adam Denninger

          Adam Denninger

          Global Industry Leader, Insurance
          Adam Denninger leads Capgemini’s global strategy, offers, and go-to-market for the insurance industry. Adam has spent 20+ years creating business and technology strategies and solutions to transform the operating capabilities of leading insurers

          Shane Cassidy

          Insurance Business Unit Leader
          Shane Cassidy is the head of Capgemini’s Global Insurance Business Unit. Shane has been at the forefront of digital disruption and innovation for two decades, identifying and developing solutions to address the market evolution.

          Satish Weber

          Executive Vice President, Financial Services; Insurance Sales and Go To Market Leader
          Kiran-Boosam

          Kiran Boosam

          Global Portfolio Leader for Insurance
          Kiran Boosam leads Capgemini’s Global Insurance Portfolio. A career P&C and life insurance expert, Kiran assesses the industry dynamics, forecasts Insurance CXOs’ strategies, shapes fitting innovative portfolios, and enables key accounts to leverage the power of the Capgemini Group, external ecosystems, and emerging technologies.
          andrew-hood

          Andrew Hood

          Executive Vice President, Global Insurance Practice Head, Capgemini Financial Services

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