AI for customer experience

Generative AI has been a hot topic in the tech world lately. While most of the conversation has focused on its use in chatbots, our research suggests that we need to look at it more holistically to drive impact at the enterprise level.

Generative AI possesses the capacity to profoundly enhance customer experience (CX) in various domains, leading to valuable outcomes beyond just productivity gains and cost reduction. Generative technologies provide strong foundational capabilities that can be applied across the customer lifecycle to enhance CX. One key ingredient to delivering an engaging experience is content. Content plays a critical role in creating engaging and memorable experiences across digital touchpoints. Generative AI can help businesses create more personalized and relevant content at scale.

Redefine CX with Generative AI.

With the capability of generative AI tools evolving rapidly, our client organizations are working hard to understand how the customer will be disrupted, what the future of customer experience looks like and what opportunities this presents for them. There are a lot of unknowns, but what we do know is that through the power of Generative AI, organizations can enhance their relationships with their customers through greater personalization.

As executives begin to consider the commercial implications for Generative AI technology, many are prioritizing the opportunity for it to elevate customer experience and drive growth. According to a recent Gartner poll, 38% of executives indicated the primary focus of Generative AI- investment is customer experience.

With commercial use cases emerging rapidly, executives will need to consider where generative AI can enrich customer journeys; how it might be integrated and what the potential implications are for employees.