Solution

Contact center transformation

Merging experience, brand and contact center technology by supporting clients in creating consistent, scalable, frictionless omnichannel moments.

Trust lies at the heart of financial services. Your contact center is the voice of your firm – where customers bring their questions, their fears, their ambitions and ultimately, their loyalty. Here’s how to build a contact center that optimizes customer experience and drives business value.

Evolving customer expectations and a renewed focus on cost efficiency are pushing organizations to look differently at the roles and operations of contact centers.

Capgemini can help build an enhanced contact center experience for your customers identifying experience pain points and opportunities to gather strategically valuable data  across channels and banking platforms throughout the customer journey. We’ve been recognized by Forrester and Everest for our forward-focused strategy and for a wide range of services – across advisory, enablement, and execution. We’ll work together with you to design a contact center that drives impactful customer and agent experiences based on insights surfaced through human-centered design and behavioral science.

With our more than 20 years of experience working on contact center enhancement and expertise on leading technology platforms, we deliver successful projects within the financial services sector globally.

Learn how a people-focused approach combined with cloud, omnichannel, self-service, and advanced AI/cognitive capabilities will deliver value and revenue, and inspire trust with every interaction.

    World Retail Banking Report 2024

    Intelligent banks do more with less: Take an efficiency leap with frictionless, personalized banking

    Download the report

    Leader in Customer Experience Strategy

    Forrester names Capgemini, under its frog brand, a ‘Leader’ in Customer Experience Strategy with data-powered CX transformations.

    Read more
    Customer experience Forester leader

    Hyper-personalization for financial services

    Revolutionize customer interactions to increase satisfaction, reduce attrition, and grow revenue.

    Learn more
    CX for financial services

      What we do

      Envision, build and measure to meet the changing needs and expectations of customers and businesses.

      Vision & Strategy

      • Articulate a clear picture of the future of your contact center, then define the steps and how you’ll be measuring progress.

      Business/Technology Enablement & Architecture

      • Drive both business requirements, and technical/architecture specifications as well as Voice User Interface (VUI) Designs.

      Reimagine Customer Journeys

      • Create as-is user journeys and design for future state (omnichannel, self-service, personalization, automation, collaboration, resolution follow-up)

      Value Tracking & Realization

      • Model and measure the success of your transformation against set targets to support purposeful steering and decision-making.

      Delivery Governance & QA

      • Deploy and apply rigorous program management tools and methods to ensure the transformation execution stays on track.

      Organizational Change Management

      • Drive change across your organization and secure a holistic, people-focused and collaborative approach to accelerate execution.

      Transformation Driver

      • Benefit from context and expertise (functional/industry/technical)

      Transform your bank for the future with a design that puts your customers’ experience front and center.

      Customer-centric

      • Organization-wide CX strategy designed to create the best possible experience across interactions
      • Defined “North Star”
      • Strategy and ambition based on deep understanding of customers, their behaviors, preferences and needs

      Inclusive design

      • Customer journey: Outside-in perspective that maps all interactions customers have with the company when purchasing products or receiving services
      • Co-creation: Customer involvement in design and development of products/services
      • Innovation with partners, or partnerships with companies in other sectors, to unlock new sources of value
      • Testing & development: Rapid, design-driven testing and development of solutions (PoC, prototyping, piloting, MVP)

      Unparalleled experiences

      • Omnichannel: Orchestration of seamless and consistent customer experiences across digital and human channels
      • Digital channel experience: Frictionless digital user experiences across all touchpoints of your customer journey
      • Next Best Action: Defining and providing next best actions at the right time across all touchpoints
      • Augmented employees: Digital tools enabling all employees to deliver excellent customer experiences
      • Customer Experience Hub: Central hub to define and ensure exemplary customer experiences across touchpoints

      Recent Capgemini Research Institute research on implementing a contactless customer experience finds that the customer of the future is more likely to use “touchless” solutions such as cashier-free checkouts, voice recognition, drone delivery, etc. What does this mean for the contact center, and how could these kinds of solutions be used to create touchless contact center operations?

      Intelligent automation for a frictionless contact center
      The right mix of self-help and automated agents improves the experience of customers, agents and the business.

      Our approach:

      • Strategy
        • Understand your automation maturity, strategy, and technology landscape to define the new target operating model
      • Opportunity
        • Uncover and approve automation opportunities with data-driven discovery at scale
      • Implementation
        • Deliver transformative intelligent automation projects with support from a global pool of experts
      • Support
        • Run your digital workforce and ensure operational processes are executed quickly and with quality

      The right fit of technology and data enablers.

      Your contact center can benefit from:

      • Contact Center as Service (CCaaS) Platforms + IVR + Routing
      • CRM
      • Conversational AI & Digital Platforms
      • Workforce Optimization (WFO) Platforms
      • Insights, Data, API, Analytics
      • Agent desktop & development
      • ChatGPT
      • Metaverse
      • Omnichannel
      • Customer experience management platforms
      • Dialer & Proactive Communication Platform
      • Customer Experience Hub

      The key with all contact center technologies is maintaining a people-first mindset. Identical technologies can lead to very different experiences, depending on how they’re deployed.

      Do your customers see your chatbot as an opportunity for immediate resolutions, or as an unwanted barrier to reaching a “real person”?

      Do they see the IVR to get the best help they need on the first try, or as a maze they need to navigate?

      Your contact center is the face of your company. Let’s show your customers who you are, and build loyalty with every interaction.

      Re-imagine the customer experience to achieve a frictionless omnichannel journey.

      • Strategy & Optimization Offering: business/technology assessments, benchmarking, CX maturity assessment, contact center consolidation or M&A, etc.
      • BPO and/or Workforce Management (WFM) BPO: manage your call center operations/customer service teams and technology or WFM team only
      • Data & Analytics

      Research and insights

      Point of view

      Intelligence turns bank contact centers into value creators
      Point of view

      Ramping up customer experience (CX) – from interaction to engagement
      Report

      2024 Generative AI in organizations

      capgemini-research-institute
      Point of view

      Modernizing offer management systems to win the battle for growth

      Client Stories

      Smarter banking: ABN AMRO leverages AI with Copilot

      ABN AMRO leverages AI-driven Copilot Studio to enhance banking processes, boosting productivity and service quality

      Read more

        Streamlining customer and user experiences for a leading financial institution

        Developing a new service experience review methodology that helped unlock opportunities to reduce costs and improve customer service.

        Read more

          Unleashing the potential of omnichannel service: a real-world case

          Discover how a leading Financial Services firm revolutionized their customer experience with next-gen technology.

          Read more

            Meet our experts

            Vinay Patel

            Senior Director, Contact Center Transformation Leader
            Banking and Capital Markets sector are focused on delivering a customer-centric contact center leveraging a customer experience hub to  optimally engage customers across interactions.

              Expert Perspectives

              Customer experience, Data and AI

              Empowering agents: How generative AI supports contact center agents in banking

              Vinay Patel
              Oct 18, 2023
              customer centricity in banking
              Customer experience

              Customer centricity: A proven source of revenue

              Vinay Patel
              Jun 1, 2023
              Customer experience

              The metrics that matter

              Vinay Patel
              Apr 18, 2023

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