Create Purpose-Driven Brands – Créer des marques

Can your brand respond to the world around you? An adaptive brand will activate your company purpose to drive greater impact on the market, on communities, and on the environment at large.

Today’s brands must adapt to truly connect to rapidly changing customer and employee experiences. Whether you’re responding to the impact of climate change or working to create a positive social impact, your brand is one of your most powerful tools to activate your company purpose. We help you achieve this by translating social, climate and environmental objectives into tangible business outcomes.

Each brand has a unique story to tell. When cultivated correctly, these stories can touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities and sustainability. You’ll see real improvements in corporate reputation and overall engagement with customers and employees alike.

What we do

Every organization today has an obligation to understand how they can adapt to climate change, bolster circular economies, and ensure they make a positive social impact.

Businesses must adapt and transform to external forces, such as climate change and the human need for purpose and social impact. This means redesigning everything from value propositions and offerings to operations and supply chains.

We bring together product development, corporate transformation, and multi-disciplinary innovation to translate social, climate and environmental objectives into reality. We build from the ground up, identifying, piloting, and scaling new regenerative and purpose-driven offerings and initiatives.

We collaborate with leadership, applying our Org Activation capabilities to inform, align and empower sustainability strategies. And we leverage Venture Design to launch next-generation businesses, embedding the best practices of circular design, regenerative and purpose-driven business. Working together, we can build resilience and regeneration directly into our societies and economies, growing toward a bright future.

Transform and create new brands that are fully connected to customer experience. Define and activate your company purpose to drive more impact and improve corporate reputation.

How do you tell your brand story? Organizations must go beyond by designing a holistic, unifying brand strategy that’s an engine of change to ensure the brand is an expression of this change to the world-at-large.

Business leaders should take a strategic and creative approach to crafting brand, communications, and content strategies. A well-defined and executed brand, along with purpose-led design that addresses the goals of communities and sustainability can improve your corporate reputation by better engaging customers and talent.

We help you craft your unique stories, leveraging data and insights to identify what is and isn’t working, making your brand consistent, relevant, and aligned with your promise.

Latest insights

Capgemini Research Institute

Digital twins in aerospace
Point of view

Sustainable aviation
Report

Sustainable packaging
Capgemini Research Institute

The future of sports

Client stories

      Experts

      Ronan Souberbielle

      Expert in Customer Engagement, Digital Customer Experience, Payment solutions