We help our clients uncover how people interact with brands, technology, services, and products. Our experts discover not only the end result, but also the underlying mindsets, moods, motivations, desires, and aspirations behind their interactions with your brand.
Our unique combination of market research, usability analysis, and human-centered design delivers enhanced insights to better define unmet needs, human behavior, and market influencers, while also providing actionable next steps and ideas. Whether in the lab, online, in an office, a car, or on the street, our designers, researchers, and strategists come together to capture insights about people in a wide range of experiences.
Our professionals use a collection of qualitative and quantitative methods to understand your customer and gain valuable insights. We tailor our services to meet your specific goals.
Capgemini delivers design research, market research, and usability testing to help our clients make customer-centric decisions.
Understand your market: Market Research
- Research Planning and Design
- Global Sample Procurement
- Quantitative Research
- Qualitative Research
- Data Processing & Analysis
- Reporting & Recommendations
- Visual Analytics & Dashboards
Evaluate your offering: Usability Testing
- Prototyping and Testing
- Heuristic Analysis
- Eye Tracking
- Card Sorting
- Task Analysis
- A/B Testing
Know your user: Design Research
- Ethnography And Observation
- Contextual Inquiry
- Journey Mapping & Persona Development
- Workshop And Innovation Facilitation
Our global sample reach, in-house domain experts, and broad spectrum of services enable us to identify the right audience and approach for quality insights.
Working Across Platforms
We are technology agnostic in research and design for desktop, mobile and responsive experiences.
Your Research Partner
Our flexible, adaptable approach quickly scales up or down in response to your changing business needs.
Accelerate Time to Insights
We deliver visual and actionable outputs that get you to a working solution more quickly.
Our team has received training from the United States National Institutes of Health (NIH) and have passed their certification course, “Human Participant Protections: Education for Research Teams.”
We strictly adhere to Article IV of the Human Factors and Ergonomics Society’s Code of Ethics regarding Subject Precautions.