Create compelling experiences at every touchpoint.
Technology is fuelling a massive shift in customer expectations. Few brands are perceived as truly customer-centric. When digital intensifies competitive forces and gives ever more power to the consumer, loyalty is hard to build.
Today, a brand exists in the experiences it enables. Engaging successfully across the customer lifecycle requires tying a thousand knots to imagine, architect, build and run the myriad experiences with the required degrees of consistency, excellence and agility.
We guide our clients through a customer-led business transformation. We help them reimagine and reengineer the customer experiences they provide in four key areas: Marketing, sales, commerce – the point of transaction – and customer service.
Being able to recommend the Next Best Experience requires both an understanding of how customers engage with your brand across a portfolio of offerings (including products, services, places, and people) and an ability to impact the different levers that enable those interactions.
Overcome the expectation gap
Customer engagement is the single most important way brands will differentiate themselves in today’s world. Read what Mark Taylor, Global Lead Customer Engagement, Capgemini Invent says about how to overcome the expectation gap and re-orientate your whole business around your customers.