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Event

Dreamforce 2025

Technology, meet human experience.
October 14–16, 2025 | San Francisco & Salesforce+ |

Welcome to where your customer-first vision becomes reality.

Experience Dreamforce 2025 with us 

Capgemini delivers the human experience of technology through AI and digital platforms, that puts the customer first and drives exceptional business value. 

At Dreamforce we’ll focus on how Capgemini can help create the next generation of customer experiences with the power of Salesforce.

Last year we had demonstrations and content built around our key themes of: 

  • Implement a data-driven culture 
  • Gen AI for next-gen CX
  • Unlock industrialized advantages 
  • Generate efficiencies through sustainability
  • Fuse art and science for CX 
  • Breaking down barriers through integration

We introduced Olivia, our digital human Salesforce consultant.

We also hosted in the Atrium of the San Francisco Museum of Modern Art (SF MoMA) where we had private meeting areas, sessions on hot topics such as Data Cloud and Gen AI.

Looking back at our sessions at Dreamforce 2025

Lacing Up for Composable Storefront Success with ASICS
Thinking about moving to a composable storefront? Did you already implement headless or composable? We joined ASICS Digital for a conversation on its transition to headless across its sites and apps.

Speaker:

  • Nat Pavic, Sr. Product Marketing Manager, Salesforce
  • Patrick Coglianese, Director of Software Engineering, ASICS Digital
  • Andrew Lawrence, Senior Director, Product Management, Salesforce
  • Drew Lau, Senior Director, Product Management, Salesforce
  • James Semple, Product Management Director, Salesforce
  • Miryam Meir, Director, Product Marketing, Salesforce
  • Aaron L Eversoll, Vice President of Commerce, Capgemini
  • Danu Vijaykumar, Sr. Product Manager, Salesforce
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Diagramming Salesforce Solutions

Visual storytelling is a fundamental skill that Salesforce architects must know. We explored how to use Salesforce diagrams to align stakeholders and motivate teams.

Speaker – Matthew Morris – Salesforce CTO, Capgemini

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5 Case Studies: Real-World Wins with Well-Architected

We dived into real-world applications of Well-Architected principles through five diverse case studies. There we discovered the results and how to integrate these practices into projects.


Speaker – Christopher Ramm – Salesforce CTO, Germany & Salesforce Certified Technical Architect (CTA)

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Personalize and Automate for Marketing Professionals​

We explored how to maximize brand marketing with Marketing Cloud Einstein Predictive Audiences, Scoring, and more tools for personalized campaigns and loyalty.


Speakers

  • Christopher Ramm, Salesforce CTO Germany & Salesforce Certified Technical Architect (CTA), Capgemini
  • Johann Furmann, Managing Business Enterprise Architect, Capgemini
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Learn, Connect, and Have Fun at Community Conferences

In this session we explored the Trailblazer Community conferences, and how you can dive into the educational and entertaining experiences crafted by and for the Salesforce community.


Speaker – Houssam Saoudy, Technical Architect, Capgemini

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Design with Intent: Mastering End-to-End Solutions

In this session we explored how intentional design and AI integration transform Salesforce implementations and ensure purpose-driven, future-ready architecture that provides your audience with scalable solutions.


Speakers

  • Chetan Chug – Salesforce Architect Director, Capgemini
  • Johann Furmann – Managing Business Enterprise Architect, Capgemini
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Architect for State Management

We dived into real-world scenarios with integration and eventing. In this session we explored how to identify issues and how to resolve them.

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    The Capgemini-Salesforce Lookbook

    Explore our how our joint focus on design and strategy drives tangible, repeatable, and transformative results for our clients.

    Download the Lookbook

    Transforming Automotive CX with Salesforce

    Our eBook reveals how to harness the power of Salesforce’s Automotive Cloud and Data Cloud to deliver exceptional customer experiences.

    Find out more

      Research and insights

      Gen AI
      Capgemini Research Institute

      Generative AI in organizations 2024

      capgemini-research-institute
      Capgemini Research Institute

      Generative AI and the evolving role of marketing: A CMO's playbook

      capgemini-research-institute
      Capgemini Research Institute

      Gen AI in software

      capgemini-research-institute
      Report

      Creative and generative AI

      capgemini-research-institute
      Point of view

      B2B sellers, meet your new Gen AI sales assistant
      Point of view

      E-commerce 2.0: Outcome-based personalized shopping with generative AI
      Deliver your future with Salesforce

      Explore our partnership

      Capgemini and Salesforce help brands deliver personalized, engaging, relevant and memorable experiences across the entire customer journey.

      Read more

        Custom Generative AI for Enterprise

        Elevate your possible. Prepare to be surprised by the collective power of human intelligence and our Custom Generative AI for Enterprise offer.

        Learn more

        Voyager with Salesforce

        Get closer to your customers with our solutions.

        Learn more

          Meet our experts

          Steve Boettcher

          Vice President CSS
          Steve Boettcher is an entrepreneurial growth executive that brings over 25 years of CRM, ERP and IoT sales and services leadership with focus on emerging technology and growth markets. Steve has extensive CRM (Seibel, MS Dynamics, Sugar and Salesforce) and Commerce (Oracle CX Commerce Cloud, Magento, IBM WebSphere, Salesforce Commerce Cloud) application experience and has been a part of the Salesforce partner eco-system for over 12 years serving as an Alliance Leader, Sales Leader and Global Practice Leader.
          Andrew Smith – Our Expert

          Andrew Smith

          Vice President, Head of Salesforce CoE Europe
          “My passion is in helping organizations to leverage Digital Technology to break down the traditional barriers between IT and business, transforming them from being cost and revenue driven to one focused on what matters. The people, whether they be consumers, customers, trading partners or most importantly your employees. I work across the business and architecture teams within global and UK major brands to help them realize the value of digital channels through the “internet of things” and drive out Agile technology architectures which scale and evolve as consumer habits change.”
          Darshan Shankavaram – Our Expert

          Darshan Shankavaram

          Executive Vice President, Digital Customer Experience Global Practice Leader
          Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.

          Lara Wasowski

          Expert in Salesforce solutions
          I’ve been working with delivering improvements to business processes and organizations through well-implemented technology for close to 10 years.  My fundamental appreciation for technology, together with a strong analytical capability, allows me to switch easily between providing recommendations at a detailed technical level and driving discussions on improving business value.  Currently, I am part of Norwegian Salesforce team, working as a Functional Solution Architect and also managing our relationship with Salesforce in Norway.

          Simon Blainey

          Expert in CRM, Digital Transformation, Salesforce
          I lead Capgemini’s Salesforce CoE for Asia Pacific. As a Salesforce Global Systems Integrator (GSI), my team performs large scale Salesforce implementations across the full ecosystem portfolio, including Sales, Service, Marketing and Commerce. My clients include higher education institutions, multi-national corporations and all levels of Government. I have deep expertise in Salesforce architecture and implementation, agile methodologies, and DevOps. My role is to advise my clients on how to accelerate their digital transformation by leveraging and scaling their investment in the Salesforce ecosystem.

          Katerina Hubka

          Global Salesforce Partner Executive
          Katerina is an assertive mover and shaker, and a creative communicator with strong project, program, portfolio and people management skills. With more than 20 years of expertise, Katerina has served as a leader in many roles across Capgemini, including in the Americas, Group Sales, Global Strategic Initiatives and Partners, and Group Marketing. Katerina brings her passion for building genuine relationships and driving mutually beneficial collaboration to our partnership with Salesforce. Stepping in to lead the partnership in 2024, she has been consistently delivering against goals in collaboration with stakeholders across Capgemini and the Salesforce ecosystem.

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