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Event

Dreamforce 2025

This is what customer experience really looks like.
October 14 – 16, 2025 | San Francisco & Salesforce+| The Atrium @ SF MOMA

Experience Dreamforce 2025 with us

From intelligence to intuition, craft human-centric moments powered by Agentforce. Capgemini’s presence at Dreamforce is built around one idea: AI that works for people. From agentic automation to unified data and industry-specific solutions, we’re showing how human and machine collaboration drive real change — faster, smarter, and at scale.

Check out our featured customer sessions

October 14, 1:00–1:45 PM | Metreon AMC L3, Theater 10

Discover how Heathrow Airport’s innovative commercial digital strategy is transforming passenger experience, driving significant improvements in engagement and satisfaction over the past 5 years.

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October 14, 3:00–3:30 PM | Moscone North, LL, Campground Theater 1

Data Cloud powers unified data, smart segmentation, and personalised marketing—driving engagement and measurable impact across Haleon.

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October 14, 3:00–3:20 PM | Moscone West, L2, Room 2000

Discover how the Swedish Homeguard uses Slack to engage 20,000+ volunteers in real time, streamlining communication and reducing admin overhead.

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October 15, 11:00–11:20 AM | Moscone West, L2, Theater 17

Explore how Volkswagen Group and Capgemini are transforming CRM with AI-powered knowledge across marketing, sales, service, and aftersales.

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October 16, 1:30–2:15 PM | Moscone South, LL, Pavilion Stage 7

Fresenius Kabi & Capgemini share how they transform customer engagement globally with Life Sciences Cloud – driving innovation, breaking silos, & pioneering a new benchmark in the industry.

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LPL Financial launched a unified FS Cloud app to streamline advisor engagement, automate insights, ensure compliance, and cut onboarding from days to hours—empowering 1000+ users.

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Explore sessions from our Salesforce experts

October 14, 9:00–9:20 AM | Moscone West, L3, Codey Theater

Learn how CX-aware prompts make Salesforce AI agents feel intuitive—responding with tone, intent, and relevance at every journey stage.

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October 14, 1:00 PM – 1:20 PM & October 16, 3:00 PM – 3:20 PM | Moscone West, L1 Forest, Admin Theater

Agentforce needs clean data and well-structured metadata. Learn how to prepare your org — fix descriptions, remove duplicates, and make your AI answers better.

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October 14, 2:00 – 2:20 PM | Moscone West, L2, Theater 17

Hear a Salesforce MVP share their favorite AppExchange apps and how they tackle key challenges, saving time, effort, and costs while improving efficiency.

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October 14, 2:00–2:20 PM & October 16, 1:30–1:50 PM | Moscone West, L3, Codey Theater

See how to visualize AI agent roles and governance using adapted Salesforce diagramming techniques for the Agentforce era.

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October 15, 3:00–3:20 PM | Moscone West, L3, Astro Theater

Learn five proven tactics to lead a successful admin-driven project.

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October 15, 4:00–4:20 PM | Moscone West, L3, Astro Theater

Discover how Salesforce communities foster innovation, collaboration, and impact through shared learning and real-world success.

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October 16, 9:30–9:50 AM | Moscone West, L3, Codey Theater

Explore Slack’s AI features—from smart search to automated recaps—and see how they boost productivity and collaboration.

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What to expect at Capgemini’s MoMA – Headquarters

  • Live Demos: See how Agentforce and Data Cloud power real-time decision-making, predictive service, and intelligent automation — from manufacturing floors to financial institutions.
  • Client Spotlights: Hear directly from the people closest to the change — the engineers, analysts, and frontline leaders who’ve seen AI transform their work.
  • Co-Creation Labs: Join Capgemini experts and Salesforce innovators to explore how to embed AI across your enterprise — securely, ethically, and with measurable ROI.
  • Networking Events: Join us for breakfast briefings, industry luncheons, and our annual Client Appreciation Evening.

Branded lounge in the campground

Relax, recharge, and connect in our Capgemini-branded lounge, located in the Dreamforce Campground. It’s the perfect spot to meet our experts and explore how we’re helping clients scale AI and unify data.

Sign up to meet with one of our experts or book a meeting

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Research and insights

Unleashing the value of customer service - banner
Report

Customer service transformation

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Generative AI driving transformations within businesses
Capgemini Research Institute

Rise of agentic AI

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Report

Conversations for Tomorrow #9: Generative AI

capgemini-research-institute

The Capgemini-Salesforce Lookbook

Explore our how our joint focus on design and strategy drives tangible, repeatable, and transformative results for our clients.

Download the Lookbook

Transforming Automotive CX with Salesforce

Our eBook reveals how to harness the power of Salesforce’s Automotive Cloud and Data Cloud to deliver exceptional customer experiences.

Find out more
Deliver your future with Salesforce

Explore our partnership

Capgemini and Salesforce help brands deliver personalized, engaging, relevant and memorable experiences across the entire customer journey.

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Custom Generative AI for Enterprise

Elevate your possible. Prepare to be surprised by the collective power of human intelligence and our Custom Generative AI for Enterprise offer.

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Meet our experts

Katerina Hubka

Katerina Hubka

Global Salesforce Partner Executive
Katerina is an assertive mover and shaker, and a creative communicator with strong project, program, portfolio and people management skills. With more than 20 years of expertise, Katerina has served as a leader in many roles across Capgemini, including in the Americas, Group Sales, Global Strategic Initiatives and Partners, and Group Marketing. Katerina brings her passion for building genuine relationships and driving mutually beneficial collaboration to our partnership with Salesforce. Stepping in to lead the partnership in 2024, she has been consistently delivering against goals in collaboration with stakeholders across Capgemini and the Salesforce ecosystem.
Steve Boettcher

Steve Boettcher

Vice President CSS
Steve Boettcher is an entrepreneurial growth executive that brings over 25 years of CRM, ERP and IoT sales and services leadership with focus on emerging technology and growth markets. Steve has extensive CRM (Seibel, MS Dynamics, Sugar and Salesforce) and Commerce (Oracle CX Commerce Cloud, Magento, IBM WebSphere, Salesforce Commerce Cloud) application experience and has been a part of the Salesforce partner eco-system for over 12 years serving as an Alliance Leader, Sales Leader and Global Practice Leader.
Simon Blainey

Simon Blainey

Expert in CRM, Digital Transformation, Salesforce
I lead Capgemini’s Salesforce CoE for Asia Pacific. As a Salesforce Global Systems Integrator (GSI), my team performs large scale Salesforce implementations across the full ecosystem portfolio, including Sales, Service, Marketing and Commerce. My clients include higher education institutions, multi-national corporations and all levels of Government. I have deep expertise in Salesforce architecture and implementation, agile methodologies, and DevOps. My role is to advise my clients on how to accelerate their digital transformation by leveraging and scaling their investment in the Salesforce ecosystem.
Arnaud Bouchard

Arnaud Bouchard

EVP, Global Customer Experience Offer Leader and Head of Strategic Deals & Business Development
With 22 years of consulting experience, Arnaud has been a transformative force since joining Invent in 2010. He contributed to the launch of the Customer Engagement practice in France, which evolved into frog, led DCX France, and managed the Automotive French Market Unit, before joining the global DCX team. Today, he accelerates business and technology transformation in Customer Experience globally, fostering AI innovation in marketing, sales, service, and commerce to help organizations deliver seamless, future-ready customer experiences for sustainable value.
Thorsten Rall

Thorsten Rall

Global Industry Lead Life Sciences, EVP
Since January 2023, Thorsten has been the Executive Vice President and Global Industry Lead for Life Sciences at Capgemini. Previously, he worked at Novartis in various senior roles. As Senior Vice President of Digital Transformation & Innovation, he led the digital function, developed and implemented high-risk, high-return strategic innovation initiatives, and was responsible for Business Development and partnerships in the digital space.
Ian Campos

Ian Campos

Global Head of Financial Services Applications Business Line
Alex-Smith-Bingham

Alex Smith-Bingham

EVP, Global Application Business Line Leader, Digital Customer Experience
With over 30 years of expertise in business and technology transformation, Alex has been instrumental in helping global brands reinvent their businesses and transform their customer experiences across numerous industries. Today, he leads a talented team of over 12,000 CX architects, consultants, and platform experts worldwide, harnessing advanced capabilities and technologies like AI to craft and deliver hyper-personalized experiences that drive growth, customer satisfaction, innovation, agility, and profitability for our clients.
Avik Chatterjee

Avik Chatterjee

Executive Vice President – Global Leader DCX, Financial Services 
Avik Chatterjee leads Capgemini’s Digital Customer Experience Practice for Financial Services across APAC. With deep expertise in Digital, Automation, and Cloud technologies, Avik has delivered large-scale transformation programmes for clients in Financial Services, Public Sector, and Hi-Tech industries. His experience spans market development, capability building, P&L ownership, and complex programme delivery. Avik also spearheaded the launch of Capgemini’s Kolkata delivery centre, scaling it to 1,200+ team members in 18 months, with a vision to grow 5X. He is passionate about turning technology into action and driving operational excellence.

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