Event

Dreamforce 2025

October 14 – 16, 2025 | San Francisco & Salesforce+ |The Atrium @ SF MOMA

This is what customer experience really looks like.

As an Innovator Sponsor at Dreamforce 2025, we were prouder than ever to celebrate 15 years of strategic partnership with Salesforce – one of the world’s most influential technology gatherings. With over 40,000 global attendees, including CxOs, industry pioneers, and strategic partners, Dreamforce is more than an event – it’s a launchpad for transformation.

We showcased our vision for the future of business transformation: From intelligence to intuition, craft human-centric moments powered by Agentforce. Because we believe that customer experience goes beyond technology; it’s about blending advanced intelligence with intuitive, human-centered design.

We were also thrilled to have once again hosted our signature experience at the San Francisco Museum of Modern Art (MoMA) Atrium – an iconic space where art, innovation, and business converge. The MoMA Atrium served as the heart of our client engagement program, sparking meaningful conversations and business connections.

Capgemini at Dreamforce 2025 – shaping the future of customer experience.

Our client sessions: How we made it real together

At Dreamforce 2025, we spotlighted what customer experience truly looks like when it’s built hand-in-hand with our clients. From the big ideas shaping the technology stage to the real-world solutions we’re delivering together, each session showed how innovation becomes impact.

Agile innovation at Heathrow: Boosting passenger experience

Attendees learnt how Heathrow Airport's innovative commercial digital strategy is transforming passenger experience, driving significant improvements in engagement and satisfaction over the past five years.

Haleon: Consumer and expert marketing with Salesforce

Haleon unifies data to deliver personalized marketing across healthcare audiences. Powered by Salesforce Data Cloud, this session showed how smart segmentation and scalable automation drive impact, trust, and meaningful engagement.

Fresenius: Pioneering customer engagement with LS cloud

Fresenius and Capgemini reimagine global HCP/HCO engagement with Life Sciences Cloud, Data Cloud, and Agentforce. We showcased how PULSE powers AI-driven transformation across 50 countries, breaking silos and setting a new industry benchmark.

LPL Financial: Automating advisor onboarding with FS cloud

LPL Financial unified advisor engagement with Financial Services Cloud by automating insights, streamlining onboarding, and enhancing compliance. Here, attendees saw how simplified architecture and third-party integration deliver scalable, personalized client experiences.

Our industry sessions: What customer experience really looks like

Our series of exclusive industry sessions were designed to inspire, connect, and spark new ideas. Attendees joined us in our Capgemini space at MoMA to explore how we are partnering with clients across industries to shape the future through transformative solutions, real-world innovation, and collaborative success stories.
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Connecting with leaders from Boeing, GE, Honeywell to share insights, spark collaboration, and strengthen relationships.

Learning how MAN Truck & Bus and Capgemini are transforming fleet operations with Salesforce and Agentforce – standardizing service, enabling diagnostics, and delivering measurable outcomes.

Seeing Capgemini’s AI-powered Sales Assistant in action. Built on Agentforce, it guides reps in real time – analyzing calls, prompting next steps, and accelerating deals with self-learning AI.

Capgemini, Auto Club Group, dx.one (a Volkswagen Group Company), Genesys, and Salesforce came together for a panel on unlocking strategic value in customer service. This looked at how generative and agentic AI drive transformation and how organizations can overcome AI-readiness barriers

Connecting with peers, share ideas, and build relationships in a relaxed, artful setting with industry leaders.

Discovering how Agentforce turns service interactions into revenue, and how manufacturers and automotive firms can personalize recommendations and drive growth through AI.

A panel on AI in retail, consumer goods, and travel with leaders talking about navigating transformation and staying top of mind in competitive markets.

How intelligent scoring, automated routing, and real-time engagement on Salesforce deepen relationships and accelerate conversions.

Reconnecting with peers and sharing highlights.

Visionary leaders from Capgemini, Google Cloud, and Salesforce got together for an exclusive fireside chat as they explored how human lead AI is helping reshape the future of customer engagement. This conversation shared the shift from disconnected touchpoints to intelligent, connected ecosystems that drive loyalty, efficiency, and growth.

The Capgemini-Salesforce Lookbook

Explore our how our joint focus on design and strategy drives tangible, repeatable, and transformative results for our clients.

Download the Lookbook

Transforming automotive CX with Salesforce

Our eBook reveals how to harness the power of Salesforce’s automotive cloud and data cloud to deliver exceptional customer experiences.

Find out more

Capgemini was at the San Francisco MoMA

Capgemini returned to the San Francisco MoMA, where we welcomed hundreds of clients and partners to an expanded content program designed to drive business real impact and nurture strategic client relationships.

Expert-led sessions on the Dreamforce campus

These expert-led sessions dived into the practical side of transformation, where strategy meets execution. Together with our clients, we explored how customer experience, intelligent operations, and platform-driven innovation come to life in real environments, solving real challenges – for real. 

Prompting with purpose: CX-First AI on Salesforce

How CX-aware prompts make Salesforce AI agents feel intuitive -responding with tone, intent, and relevance at every journey stage.

Agentforce needs clean data and well-structured metadata. This session looked at how to prepare your org – fix descriptions, remove duplicates, and make your AI answers better.

How to visualize AI agent roles and governance using adapted Salesforce diagramming techniques for the Agentforce era.

A Salesforce MVP took the time to share their favorite AppExchange apps and how they tackle key challenges, saving time, effort, and costs while improving efficiency.

How the Swedish Homeguard uses Slack to engage 20,000+ volunteers in real time, streamlining communication and reducing admin overhead.

Attendees explored how Volkswagen Group and Capgemini are transforming CRM with AI-powered knowledge across marketing, sales, service, and aftersales.

Five proven tactics to lead a successful admin-driven project.

How Salesforce communities foster innovation, collaboration, and impact through shared learning and real-world success.

Slack’s AI features – from smart search to automated recaps – and see how they boost productivity and collaboration.

Research and insights

Report

Generative AI and the evolving role of marketing: A CMO's playbook

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Unleashing the value of customer service - banner
Report

Conversations for Tomorrow #9: Generative AI

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Report

Customer service transformation

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CRI AI agents
Capgemini Research Institute

Rise of agentic AI

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Point of view

A glimpse of a hyper contextualized future for customer-experience

Custom Generative AI for Enterprise

Elevate your possible. Prepare to be surprised by the collective power of human intelligence and our Custom Generative AI for Enterprise offer.

Learn more

Meet our experts

Katerina Hubka

Katerina Hubka

Global Salesforce Partner Executive
Katerina is an assertive mover and shaker, and a creative communicator with strong project, program, portfolio and people management skills. With more than 20 years of expertise, Katerina has served as a leader in many roles across Capgemini, including in the Americas, Group Sales, Global Strategic Initiatives and Partners, and Group Marketing. Katerina brings her passion for building genuine relationships and driving mutually beneficial collaboration to our partnership with Salesforce. Stepping in to lead the partnership in 2024, she has been consistently delivering against goals in collaboration with stakeholders across Capgemini and the Salesforce ecosystem.
Steve Boettcher

Steve Boettcher

Vice President CSS
Steve Boettcher is an entrepreneurial growth executive that brings over 25 years of CRM, ERP and IoT sales and services leadership with focus on emerging technology and growth markets. Steve has extensive CRM (Seibel, MS Dynamics, Sugar and Salesforce) and Commerce (Oracle CX Commerce Cloud, Magento, IBM WebSphere, Salesforce Commerce Cloud) application experience and has been a part of the Salesforce partner eco-system for over 12 years serving as an Alliance Leader, Sales Leader and Global Practice Leader.
Simon Blainey

Simon Blainey

Expert in CRM, Digital Transformation, Salesforce
I lead Capgemini’s Salesforce CoE for Asia Pacific. As a Salesforce Global Systems Integrator (GSI), my team performs large scale Salesforce implementations across the full ecosystem portfolio, including Sales, Service, Marketing and Commerce. My clients include higher education institutions, multi-national corporations and all levels of Government. I have deep expertise in Salesforce architecture and implementation, agile methodologies, and DevOps. My role is to advise my clients on how to accelerate their digital transformation by leveraging and scaling their investment in the Salesforce ecosystem.
Arnaud Bouchard

Arnaud Bouchard

EVP, Global Customer Experience Offer Leader and Head of Strategic Deals & Business Development
With 22 years of consulting experience, Arnaud has been a transformative force since joining Invent in 2010. He contributed to the launch of the Customer Engagement practice in France, which evolved into frog, led DCX France, and managed the Automotive French Market Unit, before joining the global DCX team. Today, he accelerates business and technology transformation in Customer Experience globally, fostering AI innovation in marketing, sales, service, and commerce to help organizations deliver seamless, future-ready customer experiences for sustainable value.
Thorsten Rall

Thorsten Rall

Global Industry Lead Life Sciences, EVP
Since January 2023, Thorsten has been the Executive Vice President and Global Industry Lead for Life Sciences at Capgemini. Previously, he worked at Novartis in various senior roles. As Senior Vice President of Digital Transformation & Innovation, he led the digital function, developed and implemented high-risk, high-return strategic innovation initiatives, and was responsible for Business Development and partnerships in the digital space.
Ian Campos

Ian Campos

Global Head of Financial Services Applications Business Line
Alex-Smith-Bingham

Alex Smith-Bingham

EVP, Global Application Business Line Leader, Digital Customer Experience
With over 30 years of expertise in business and technology transformation, Alex has been instrumental in helping global brands reinvent their businesses and transform their customer experiences across numerous industries. Today, he leads a talented team of over 12,000 CX architects, consultants, and platform experts worldwide, harnessing advanced capabilities and technologies like AI to craft and deliver hyper-personalized experiences that drive growth, customer satisfaction, innovation, agility, and profitability for our clients.
Avik Chatterjee

Avik Chatterjee

Executive Vice President – Global Leader DCX, Financial Services 
Avik Chatterjee leads Capgemini’s Digital Customer Experience Practice for Financial Services across APAC. With deep expertise in Digital, Automation, and Cloud technologies, Avik has delivered large-scale transformation programmes for clients in Financial Services, Public Sector, and Hi-Tech industries. His experience spans market development, capability building, P&L ownership, and complex programme delivery. Avik also spearheaded the launch of Capgemini’s Kolkata delivery centre, scaling it to 1,200+ team members in 18 months, with a vision to grow 5X. He is passionate about turning technology into action and driving operational excellence.

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