Everest Group recognizes Capgemini as a Leader in its Marketing Transformation Services PEAK Matrix® Assessment 2026

Jul 30, 2026

Capgemini has been recognized as a Leader in Everest Group’s Marketing Transformation Services PEAK Matrix® Assessment 2026 for its ability to deliver end-to-end marketing transformation, combining AI-powered innovation, intelligent operations, and outcome-driven delivery to help enterprises modernize marketing at scale.

Everest Group’s Marketing Transformation Services PEAK Matrix® Assessment evaluates providers based on their market impact and vision and capability, helping organizations identify partners that can deliver both immediate value and long-term transformation. Providers are positioned as Leaders, Major Contenders, or Aspirants.

Capgemini has been recognized as a Leader in the Marketing Transformation Services PEAK Matrix® Assessment 2026.

The report highlights Capgemini’s strengths, including its ability to:

  • Deliver end-to-end marketing transformation across strategy, experience, content, commerce, campaigns, media, loyalty, and AI-enabled operations.
  • Operationalize agentic AI through platforms such as Helix and Capgemini RAISE, connecting strategy, content, data, and execution.
  • Scale AI-enabled marketing operations through the acquisition of WNS and a broad portfolio of AI-powered accelerators.
  • Align commercial models to business outcomes through flexible, outcome-based engagement approaches.

“As agentic AI moves beyond experimentation, enterprises need strategic partners who can cut through the complexity and can orchestrate AI across the marketing value chain. This ability to operationalize AI while balancing governance, business context, and operating model transformation is becoming a key differentiator,” says Nitish Mittal, Partner, Everest Group. “Capgemini has been recognized as the Leader in Everest Group’s Marketing Transformation Services PEAK Matrix® Assessment 2026, attributed to its end-to-end marketing transformation capabilities, investments in agentic AI-led platforms such as Helix and Capgemini RAISE, and the acquisition of WNS, which strengthens its AI-enabled marketing operations capabilities at scale. Capgemini’s ability to engage client with gain-sharing constructs and broad portfolio of AI-enabled accelerators further consolidate its ability to help enterprises scale AI-enabled marketing transformation.”

Discover how Capgemini’s Connected Marketing Operations solution – part of its Intelligent Customer Operations offer – delivers connected, digitally-augmented, data-driven marketing operations that drive more seamless experiences with your customers.

Explore how Capgemini’s Connected Marketing offer – part of our Customer Experience offer – enables impact, value, agility, and scale to drive meaningful marketing outcomes.

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Disclaimer

Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by licensed third parties in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of Everest Group’s research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports are independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about the methodology, please visit Everest Group’s PEAK Matrix® Reports.

About Everest Group 

Everest Group is a leading global research firm that helps business leaders make confident decisions. Everest Group’s PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, products and solutions within various market segments. Likewise, providers of these services, products, and solutions, use the PEAK Matrix® to gauge and calibrate their offerings against others in the industry and market. Find further details and information at www.everestgrp.com.

About Capgemini

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of over 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of €22.5 billion.

Make it real. | www.capgemini.com