Cutting-edge technology and sheer team spirit
Global and technology-driven by nature, the America’s Cup is one of the most iconic and prestigious events in the global sporting calendar. With technology innovation, sustainability, high performance and team spirit at the heart, it embodies many of the Group’s values, and makes for a natural fit with our sports sponsorship portfolio.
As part of our new agreement to be Global Partner of the 37th America’s Cup, we will bring our extensive expertise in digital innovation, sustainability, data, and AI to enhance the sporting performance and fan experience of this year’s competition, to be held from August to October in Barcelona.