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Cracking the code of musical creativity with NFTs

If playing music is akin to writing code, will music NFTs be the codebreaker the industry needs to transform? Find out in our podcast.

The music industry is a complex structure of artists, creativity, rights, lyrics, and more. Typically, a band or artist’s creative output is owned by a studio or record label. But what if the artists themselves could take control of monetizing their creativity? It’s a game-changing thought that explodes the business model of the modern music industry. And we’re right on the cusp of it happening.

Join Capgemini Invent’s Chief Technology and Innovation Officer Kary Bheemaiah in conversation with Capgemini Metaverse Lab’s Dheeren Vélu and special guest Finbar O’Hanlon, a modern-day Renaissance Man. Together, they explore the exciting potential for music non-fungible tokens (NFTs) to transform the way the music industry works.

With a look back to some of the pioneering developments with which both Finbar and Dheeren have been involved, our podcast explores the commoditization of music and asks where the value lies. It turns out that scarcity, rather than volume, creates value and that’s where NFTs come into play.

NFTs offer a new approach to providing value to both the artists and their fans. Discover how this is unfolding — and why it’s going to take a bold frontrunner to make the seismic shift that will truly transform established ways of operating and monetizing music. Tune in (excuse the pun!) to our podcast for a fascinating insight into the music industry past, present, and future.

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About the speakers

Kary Bheemaiah

Chief Technology and Innovation Officer (CTIO), Capgemini Invent
Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini’s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions & services and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.

Finbar O’Hanlon

Entrepreneur, inventor,founder/CEO, anddigital media technologist
Finbar is an entrepreneur, inventor, founder/CEO, and digital media technologist. He has real world experience in the process of taking an idea through to an invention, then to IPO. As a musician, he has recorded and played with some of the biggest artists in the world, composed music for film and television, and developed new technologies that redefine the audio-visual experience.

Dheeren Vélu

Head of Innovation, AIE Australia  |  Web3 & NFT Stream Lead, Capgemini Metaverse Lab
Dheeren Velu is an award winning leader in emerging technology, innovation, and digital transformation and is committed to helping organisations thrive in today’s era of fast-paced disruptive technological change. He is an Innovation expert & Web3 Strategist, with a deep background in implementing large scale AI and Cognitive solutions in his previous roles. His current area of focus is Web3 and its intersection with Metaverse and is working on bringing to life innovative concepts and business models that are underpinned by the decentralised capabilities like Smart Contracts, Tokens and NFT techniques.

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