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The music industry is a complex structure of artists, creativity, rights, lyrics, and more. Typically, a band or artist’s creative output is owned by a studio or record label. But what if the artists themselves could take control of monetizing their creativity? It’s a game-changing thought that explodes the business model of the modern music industry. And we’re right on the cusp of it happening.
Join Capgemini Invent’s Chief Technology and Innovation Officer Kary Bheemaiah in conversation with Capgemini Metaverse Lab’s Dheeren Vélu and special guest Finbar O’Hanlon, a modern-day Renaissance Man. Together, they explore the exciting potential for music non-fungible tokens (NFTs) to transform the way the music industry works.
With a look back to some of the pioneering developments with which both Finbar and Dheeren have been involved, our podcast explores the commoditization of music and asks where the value lies. It turns out that scarcity, rather than volume, creates value and that’s where NFTs come into play.
NFTs offer a new approach to providing value to both the artists and their fans. Discover how this is unfolding — and why it’s going to take a bold frontrunner to make the seismic shift that will truly transform established ways of operating and monetizing music. Tune in (excuse the pun!) to our podcast for a fascinating insight into the music industry past, present, and future.
Kary is Chief Technology and Innovation Officer at Capgemini Invent where he helps to define the business and sectorial implications of emerging technologies that are of strategic importance to Capgemini’s clients. Kary informs go-to-market implementation plans, aids in the creation of new client-specific solutions & services and contributes to thought leadership on innovative technologies. He further connects the world of emerging technology to all Capgemini Invent practices, clients, and sectors.
Finbar is an entrepreneur, inventor, founder/CEO, and digital media technologist. He has real world experience in the process of taking an idea through to an invention, then to IPO. As a musician, he has recorded and played with some of the biggest artists in the world, composed music for film and television, and developed new technologies that redefine the audio-visual experience.
Dheeren is the Web3 & NFT Lead at Capgemini Metaverse Lab. As an innovation expert and Web3 strategist, he has an extensive background in artificial intelligence and is focused on developing novel concepts and business models in the emerging Web3 and metaverse areas, bringing to life innovative solutions and products, underpinned by the decentralized capabilities like smart contracts, tokens and NFT techniques.
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