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The CTO Playbook for Innovation Strategy in Engineering – 4: Engineering Doctrine

Capgemini
Capgemini
Jan 10, 2025

In the final blog of this series, I want to look at how the CTO can overcome the inertia that often exists between strategic direction and operational action. Establishing a thematic focus and setting clear priorities are irrelevant steps to take unless they can drive executable work that makes a tangible difference.  

An engineering doctrine is essential for this shift.

The Need for an Engineering Doctrine 

As CTOs, we face a unique set of challenges: the rapid pace of technological change, the convergence of digital and physical worlds, and unpredictable external forces. These complexities require more than just strategic plans; they demand actionable principles that can guide day-to-day operations and long-term projects. This is where an engineering doctrine comes into play. 

An engineering doctrine is vital for several reasons. Firstly, it provides a clear set of principles that guide the execution of strategic priorities. This ensures that all engineering activities align with the company’s broader objectives, fostering consistency and coherence across various projects. This alignment is essential for maintaining a competitive edge in a rapidly changing market. 

Secondly, an engineering doctrine helps bridge the gap between high-level strategy and day-to-day operations. By translating strategic goals into specific actions, it enables teams to focus on what truly matters, driving efficiency and productivity. This operational clarity is particularly important in large organisations where the complexity of projects can often lead to fragmentation and inefficiency​. 

Moreover, the doctrine promotes agility and adaptability. In an era where technological advancements occur at breakneck speed, having a flexible framework allows the organisation to pivot quickly in response to new challenges and opportunities. This agility is a critical component of modern engineering practices, ensuring that the company can stay ahead of the competition and continuously innovate​. 

And it enhances communication and collaboration. An engineering doctrine establishes a common language and set of expectations across the organisation. This shared understanding fosters better collaboration among teams, reducing misunderstandings and aligning efforts towards common goals.  

Our Engineering Doctrine 

At Capgemini Engineering, our own engineering doctrine encapsulates the lessons learned from our extensive experience in running engineering innovation projects. This doctrine aims to be time-responsive and context-sensitive, ensuring it remains relevant in an ever-changing technological landscape. 

Our engineering doctrine addresses several key areas: 

  1. Artificial intelligence is transformational – guiding the comprehensive adoption of AI across the organisation, focusing on transformational applications rather than isolated use cases. 
  1. Treat sustainability as a systems issue – prioritise according to reliable data; integrate sustainability into every aspect of engineering practices to ensure long-term viability and environmental responsibility. 
  1. Agility through model-based engineering – exploiting collaborative data models and mature tools to accelerate delivery and acceptance across disciplines, enhancing responsiveness and adaptability in project execution. 
  1. Prioritise the role of the human in engineering – incentivising creativity and problem solving whilst ensuring that human-centered design and social acceptability are at the forefront of product development and engineering processes. 
  1. Engage with key ecosystems – contribute to the standards and tools that enable network effects 

Implementing the Engineering Doctrine 

To effectively implement an engineering doctrine, CTOs must ensure that it is deeply integrated into existing organisational culture and processes. This involves: 

  • Communication and Training – clearly communicating the doctrine to all stakeholders and providing training to ensure everyone understands and can apply the principles in their daily work. 
  • Continuous Improvement – establishing mechanisms for continuous feedback and improvement, ensuring the doctrine evolves with technological advancements and organisational needs. 
  • Alignment with Strategic Goals – ensuring that the doctrine is aligned with the company’s strategic goals and themes, such as sustainability, digital transformation, and human-centered design. 
  • Metrics and Monitoring – setting up metrics and monitoring systems to track the effectiveness of the doctrine in driving desired outcomes and making adjustments as needed. 

A strategic tool for tactical excellence 

An engineering doctrine is indispensable for a CTO. It transforms strategic priorities into actionable plans, enhances operational efficiency, promotes agility, improves communication, and embeds a culture of continuous improvement. By leveraging such a framework, CTOs can navigate the complexities of the technological landscape and drive their organisations towards sustained success and innovation.At Capgemini Engineering, we continue to refine our engineering doctrine to meet the evolving challenges of the technological landscape, providing a clear path for our clients to achieve their strategic goals. As CTOs, embracing such a doctrine can help navigate the complexities of our roles and lead our organisations towards a successful and sustainable future.

Authors

Keith Williams

Executive Vice President, Chief Technology Officer, Capgemini Engineering
Keith Williams has 34 years’ experience in the engineering & technology industry. As Chief Technology Officer, Keith drives Research & Innovation, Strategic Investment and Technical Authority across all industrial and technical domains. He played a pivotal role in the development of the Capgemini WindSightIQTM innovative solution that brought real-time wind visualization to the Louis Vuitton 37th America’s Cup.

David Jackson

CTO Product and Systems Engineering, Capgemini Engineering

Ramon Antelo

CTO Manufacturing and Industrial Operations, Capgemini Engineering

    Research & Innovation at Capgemini Engineering

    Our research and innovation programs are business accelerators that help clients with high-intensity R&D to reveal the value of incremental