Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.
Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future.
Discover our portfolio – constantly evolving to keep pace with the ever-changing needs of our clients.
Become part of a diverse collective of free-thinkers, entrepreneurs and experts – and help us to make a difference.
See our latest news, and stories from across the business, and explore our archives.
We are a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
Our number one ranked think-tank
Explore our brands
Explore our technology partners
With approximately 130 stores and over 9000 employees, Boulanger is one of the largest electronics retailers in France. For more than 60 years, Boulanger continues to be a leader in this retail space and has extensive experience in selling devices to households across the country along with providing high-quality installation, training and repair services. Its approach is tailored to helping customers easily discover the right product and providing a unique experience which keeps customers returning to their stores.
Boulanger’s traditional success has been built on a business model dedicated to operating large warehouse-like stores in suburban areas or outside urban centers in France. Focused on sites that offer less expensive real estate and greater square footage, Boulanger provides their customers the opportunity to browse and wander throughout their stores to discover and experience a wide range of products in a single location.
However, with many of its competitors operating stores in urban or city-center locations, Boulanger made a strategic decision to introduce a big city format store as well. Storefronts in city centers are typically much smaller and more expensive. With less opportunity for finding large sites and the high cost of real estate in urban centers, Boulanger faced challenges to their business model. Boulanger’s new urban store model needed to address higher costs while driving four key priorities:
Boulanger needed to find the right combination of technologies to create an engaging retail space; it also needed to achieve results quickly – with a commitment to establish and open a Paris city center flagship store built around the new business model in just six months’ time.
Boulanger approached Capgemini for a digital retail solution that would meet its business objectives and address the challenges, create new revenue opportunities, empower employees and create a unique customer experience without compromising the product availability and service that customers have come to expect in their traditional stores.
Boulanger executives were invited to visit the Applied Innovation Exchange (AIE) Lille, France, part of the Capgemini’s AIE Global Network, to experience “first hand” the latest in digital retail technologies, and demonstrations of how they could be applied to meet Boulanger’s specific needs.
The AIE is Capgemini’s global innovation launch pad that leverages a framework for action, a network of exchange locations, and a high performance engagement experience together with a broad community of designers, technologists, sector experts, business and technology companies, academics, research organizations and startups to enable organizations to proactively plan for and respond to the various technology and business shifts confronting them on a daily basis.
The AIE Lille is a key space for collectively creating innovative ideas and concepts through collaboration between Capgemini and its clients, covering e-commerce offers, big data / business intelligence, mobile, digital in-store, creative and Customer Studio 360. AIE Lille provides a coherent and comprehensive vision of the value that can be delivered to brands and retailers. In addition to its geographical location in the biggest digital cluster north of Paris, the Exchange is designed as an open innovation workplace; a meeting point between Capgemini employees, clients and the most innovative startups in the area.
Using the Capgemini Smart Digital Store framework, Capgemini consultants worked closely with Boulanger at the AIE Lille to help identify the most appropriate combination of technologies, both hardware and software, to achieve its goals and objectives quickly and effectively.
Boulanger chose to implement 24 high performance kiosks across its first city-center store in the Paris Opéra area. The kiosks feature interactive display units powered by Intel® Core™ i5 processors, and customers can use the kiosks to browse product categories, read reviews, and compare prices across a range of brands and products.
Four of the kiosks also feature a larger display in the form of a Virtual Wall, powered by Intel® Core™ i7 processors. The Virtual Wall enables customers to explore larger items such as oversized electrical appliances, even if they are not physically in the store. Customers can view various styles, models and even color combinations in “life size” formats.
The additional element in Boulanger’s strategy to become a Smart Digital Store is the use of tablet devices by its shop-floor assistants. These tablets allow staff to bring up details on specific products for customers and even process purchases from anywhere in the store – facilitating customer purchase decisions and personalized product recommendations, as well as improving the efficiency of sales staff to order and schedule product deliveries.
All three components (virtual wall, tablet, kiosks) are integrated using software developed specifically by Capgemini, enabling seamless sharing of data across Boulanger’s digital offerings. By linking the solution with its back-end systems and online presence, Boulanger has built a foundation for a growing number of Internet-of-Things (IoT) use cases in-store, and the use of business-wide big data analytics to enhance operations, better understand customer behavior trends, and create an omni-channel customer experience.
The Smart Digital Store merges the benefits of online and physical stores to create a distinctive proposition that enriches the customer experience and empowers employees while unlocking savings, fueling new services, generating new revenue streams and creating a competitive advantage.
Bring the digital world into your store and open up new ways to engage with consumers, empower employees and create business value by revolutionizing store operations. For more information on The Smart Digital Store, please visit: www.capgemini.com/smartdigitalstore
We respect your privacy
You may accept all cookies, or choose to manage them individually. You can change your settings at any time by clicking Cookie Settings available in the footer of every page.