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Everest Group recognizes Capgemini as a Leader, for the second year running, in its Marketing Services Peak Matrix® 2025

03 Jul 2025

Capgemini has been recognized by Everest Group’s Marketing Services PEAK Matrix® 2025 as a Leader for two years in a row due to its ability to deliver end-to-end marketing technology expertise, and operational capabilities at scale.

Everest Group’s Marketing Services PEAK Matrix® assesses marketing service providers based on their key strengths and limitations.

Evaluating vendors on their ability to deliver immediate benefits and how they meet client future requirements, vendors are identified into one of three categories: Leaders, Major Contenders, and Aspirants.

Capgemini has recently been named a “Leader” in Everest Group’s most recent Marketing Services PEAK Matrix® Assessment 2025 report.

The report highlighted several of Capgemini’s key strengths, including its:

  • Broad range of marketing services – from content personalization and campaign execution to loyalty programs, media planning, and creative operations – making it a versatile end-to-end marketing partner.
  • Strong partnerships with Adobe, Salesforce, Sprinklr, Google, and Sitecore, which power its capabilities in content management, CRM, paid media, and analytics.
  • Strategic generative AI investments and its partnership with Microsoft which enable it to scale up innovations easily, while also keeping compliance in mind.
  • Ability to leverage AI to manage content, campaigns, media, and performance through its Connected Marketing Operations solution which makes sentiment analysis, segmentation, and campaign personalization more straightforward.
  • Capacity to introduce AI marketing assistants, helping clients structure data, uncover audience insights, and generate micro-campaigns.

“As customers expect more personalized and data-driven experiences, AI – especially Agentic AI – is becoming essential for creating smarter marketing campaigns. Capgemini has earned its spot as a Leader in Everest Group’s 2025 Marketing Services PEAK Matrix® due to its proven Gen AI solutions that help activate customers and run marketing campaigns more effectively. Its investments in compliance-focused AI and data transformation are driving results across industries. With clients praising Capgemini for its strong service quality and marketing expertise”

– Nisha Krishan, Vice President, Everest Group.

Discover how Capgemini’s Connected Marketing Operations solution – part of its Intelligent Customer Operations offer – delivers connected, digitally-augmented, data-driven marketing operations that drive more seamless experiences with your customers.

Explore how Capgemini’s Connected Marketing offer – part of our Customer Experience offer – enables impact, value, agility, and scale to drive meaningful marketing outcomes.

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Disclaimer   

Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis.  All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking.  To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports. 

About Everest Group 

Everest Group is a leading global research firm helping business leaders make confident decisions. Everest Group’s PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, and products and solutions within various market segments. Likewise, providers of these services, products, and solutions, look to the PEAK Matrix® to gauge and calibrate their offerings against others in the industry or market. Find further details and in-depth content at www.everestgrp.com.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion.

Get The Future You Want | www.capgemini.com/in-en/