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2023-04-12_MARKETING-IN-THE-AGE-OF-CX-–-DO-WE-NEED-ITERATION-OR-RE-INVENTION
Business operations

Brave marketers must lead with data to drive change

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Key takeaways from HFS Research’s leadership roundtable in London.

In March, 2023 HFS Research held an in-person, Capgemini-supported executive roundtable in London on marketing in the age of CX and how chief marketing officers (CMO) need to leverage data to deliver great experiences and frictionless commerce.

This exclusive roundtable session was an opportunity for senior, cross-industry marketing leaders to connect and share best practices that can be taken away as learnings.

You can download a whitepaper from the event by HFS Research’s David Cushman and Melissa O’Brien that focuses on how marketers must lead with data to drive change across their organization. In this paper you discover:

  • How you can make experience a shared focus from boardroom to shopfloor
  • How data can give CMOs the backing to make the big leaps
  • How the data interpretation gap limits progress in CX
  • Why marketers need internal alliances/expert partners to make the best use of data.

Download the full paper here: