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Connected engagement

Optimizing consumer choices to maximize the experience along the new purchase decision journey.

Data and digital platforms have fundamentally changed the consumer shopping journey. As consumers face increasing complexity of choice, data-driven marketing and personalization must simplifies the purchase journey and makes it easier for the consumer. As an end-to-end transformation partner, we help brands leverage data-driven marketing to activate new levels of personalization, simplify the purchase journey, and deliver what matters to today’s consumer.

    CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

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    Johnson & Johnson transforms its demand planning and external manufacturing processes

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    Tarte Delivers a Bold and Beautiful Digital Experience

    Capgemini designs a sleek and stylish solution for the cosmetics leader

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      Enabling agility and harnessing insights end-to-end for today’s multi-commerce world.

      Our team of industry experts partners with consumer products brands to  enable the capabilities and business models that will provide them with direct access to consumers – drawing out consumer insights that will help them refine operations, develop new products, and create an enhanced experience.

      Our DCX capabilities help organizations weave customer-centricity and -intimacy into the customer journey – connecting all channels through a comprehensive, holistic strategy and a cohesive, consistent customer experience.

        Connected marketing

        Connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.
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        Data-driven marketing

        The role of the CMO is evolving. Deliver on customer experience with creativity and data.
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        Data-driven R&D

        We help you transform R&D to deliver the right product at the right time.
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        Transforming digital core

        Will you maximize business value from adopting S/4HANA?
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        OutPerform

        We provide the insight-driven journey approach that starts small, demonstrates value in the first weeks, and scales fast.
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        Inventive consumer brand experience

        We help brands stay relevant while they navigate a series of major shifts in a constantly transforming world.
        Discover our solution

        People Data Center (PDC)

        In collaboration with Unilever, we bring you the answer to changing consumer behavior.
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          More client stories from across the Group

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          Nestlé: Connecting with a new target by extending an existing brand

          With the creation of the FitKitchen sub-brand, we met the challenge to create a new product line within the Stouffer’s brand that has satisfying, modern, protein-forward recipes and a masculine look and feel.

          Nestlé: Connecting with a new target by extending an existing brand
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          Synapse

          Synapse collaborated with Nike and their partners to develop electromechanical architecture options for the Nike+ FuelBand

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          DIAGEO: Applying multiple prototyping methods to explore and refine new concepts

          Latest Story Image
          frog

          Coca-Cola: Launching a revolutionary new beverage fountain eexperience

          Research and insights

          Point of view

          From legacy to innovation
          Conversations for tomorrow

          Perspectives from Capgemini: Tech at work – a key enabler of the people experience
          Report

          Delivering organizational impacts based on EU resiliency regulations

          Wealth advising 2024: Key trends for success
          Report

          Reindustrialization of Europe and the US
          More research and insights