Meet Anwita Bhure, a Data Scientist

Joining during a global crisis was daunting. Finding a place to build a career that mattered was everything.

I joined as a Data Scientist in 2020, right as the world went fully virtual, which really was quite unnerving – but over the last six years, I’ve grown from a social listening data scientist to leading the Social Listening India Insight Centre, working alongside a team of nearly 20 talented professionals.

In the early days, we were among the first to leverage social media data at scale, translating consumer trends into insights that shaped real business decisions. That work has since evolved into AI and Generative AI, keeping me constantly learning.

Being at the forefront of these shifts has given me a real sense of purpose, especially when an insight, I’ve helped shape goes on to influence a real decision for some of the biggest brands.

What I’ve enjoy most is being encouraged to contribute ideas and help shape outcomes, not just execute on them. These six years have truly been about growing, staying curious, and leading a team through problems that push me to think differently.