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CRM platform evaluation and selection

Choose the right CRM platform with conviction

Navigate Veeva, Salesforce, or other options using a strategic, platform-agnostic approach that aligns with your business.

With multiple CRM platforms available, choosing the right one is critical. Capgemini’s proven evaluation framework guides you through platform selection with clarity and objectivity. We weigh business goals, technical fit, user needs, and long-term scalability to help you select between Veeva, Salesforce, and others. Our approach is platform-agnostic and tailored to Life Sciences — so you get a solution that delivers value, not just features.

Related topics

    CRM health check

    Identify capability gaps, risks, and opportunities to build a CRM ecosystem that’s ready for future growth and engagement.

    CRM transformation

    Drive measurable results with a five-step approach covering design, data, integration, and business change management.

    Healthcare professional engagement

    Discover more on our Healthcare Professional (HCP) Engagement page to see how we’re helping life sciences organizations lead with CRM

      Meet our experts

      Raghunandan Hanumanthu (Raghu)

      VP and Head of Life Sciences Industry Platform
      Raghu leads Capgemini’s life sciences industry platform, combining deep life sciences and IT expertise to drive transformation across pharma, biotech, MedTech, and consumer health. He is known for building high-performing teams, delivering innovative solutions, and shaping digital strategy. He was named “PharmaTech Leader of the Year” by the Economic Times – Times Group.

      Mini Nair

      Senior Director and Commercial Excellence Lead, Life Sciences
      Mini brings over 23 years of experience in life sciences sales and marketing strategy, commercial operations, and digital transformation. She has led complex programs across brand analytics, CRM, and sales excellence, and is known for translating business needs into strategic roadmaps that drive measurable value and lasting impact.

      Patrick Schumann

      Senior Director, Capgemini Invent
      Since joining Capgemini Invent in 2021, Patrick has been guided by a clear principle: Customer First. He helps businesses transform their marketing, sales, and customer service functions through smart strategy, hands-on execution, and the power of leading platforms like Salesforce. With deep cross-industry experience, he supports organizations on their digital and customer experience transformation journeys with a focus on delivering real, measurable business impact.

      Wali Hosein

      Director, Capgemini Invent
      Wali joined Capgemini Invent in September 2023, bringing deep expertise in commercial excellence across MedTech, pharma, and life sciences. With a background in industry and consulting, he supports clients in sales transformation, portfolio optimization, and growth strategy. His pragmatic approach is rooted in hands-on experience in the medical device sector and a foundation in engineering and finance.

      Rich Minns

      Group Commerce CTO
      “I have over 20 years of experience working within IT and Commerce. I oversee the architecture and development of large commerce, content, headless, and microservice projects – always driving value for my clients.”