SAP Business ByDesign for Retail & SAP POS Solution

SAP Business ByDesign is run on the SAP HANA® platform, and enables you to give consumers the products, information, and personalised shopping experiences they want – when and where they want them. Harness real-time customer and point of sale (POS) insights, reach buyers across any channel (including mobile), and get the visibility you need to optimise everything from merchandising to supply chain.

Multi-Company, Country, Language & Currency Support

Business ByDesign was built from the ground-up to run midsize companies smarter and faster. Close your books in GAAP and IFRS, and simultaneously handle multi-currency transactions while your employees to use the system in their native language.

Robust CRM with Marketing & Campaign Management

Real-time access to the information you need to address your prospective customers’ needs enables your sales and marketing team to work together effectively, improving your service offering to customers.

Enhanced Analytics

In the fast-moving world of consumer products and retail, powerful embedded analytics and dashboards provide the basis for teams make better-informed decisions and give your business the edge it needs to outmaneuver the competition.

Seamless EDI Integration

Send EDI documents back and forth between your corporate and trading partners, making business flow faster and more efficiently.

Call Center / Service Desk Functionality

Unlock the embedded functionality of full email integration, allowing your service team to answer calls and immediately address the customer’s requests.

Platform Agnostic

With HTML5, ByDesign enables users across the organisation to do a job from anywhere, anytime, on almost any mobile device.

Serialisation & Warranty Management

Users have full visibility into supply chains to track products and provide customers with immediate answers to queries that may arise.


  • Multi-company, multi-country, multi-language & currency support 
  • Seamless EDI integration
  • Serialization & warranty management 
  • Robust CRM with marketing & campaign management 
  • Call center / service desk functionality 
  • Industry-leading mobile access 
  • Enhanced analytics powered by SAP HANA

Get the visibility you need to optimise everything from merchandising to supply chain.

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