OutPerform: Data activated

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How consumer products organizations can drive performance and create competitive advantage through data-driven insights

Traditionally the consumer products industry has, in many ways, relied on hunches and history far more than facts and figures. But today’s landscape requires more than guesswork. As consumer products organizations welcome data from third parties and work to build their own repositories, they gain the capability to know more – about their competitors, their customers, and the world in which they operate. At the same time, simply having data is not enough.

In part one of our OutPerform series, Impact< Insights < Data, we examined the value of insights-based decisioning and how consumer-products organizations can leverage data analytics to more accurately anticipate market shifts, better understand business dynamics, predict customer behaviors, and manage risk. In part two, we examine precisely how organizations can design and implement a holistic data strategy to enable the generation, implementation, and activation of such insights. We review both the technical and cultural aspects of this shift, as well as the steps consumer-products organizations can take to unlock the value of activated data.

Explore part two of our OutPerform series and how our approach can help your organization build the capabilities that are needed to create a data democracy by linking data to not only your vision but also your business goals.

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Key takeaways from the authors

Ron Tolido, Capgemini, Chief Technology Officer

“If you insist on always starting with a business challenge, then you’re missing the inspiration of data – the serendipity of it.”

Shuvadeep Dutta, Capgemini Global Principal Architect & Advisory Lead

“Our approach helps clients build the capabilities that are needed to create a data democracy. The key is to link data to the organization’s vision and align them to business goals.”

Swaminathan Rajamani, Capgemini, Vice President – Insights & Data

“Data lakes are beginning to be a bit like data warehouses in the sense that a lot of information is being put in without giving thought about the broader strategy. In many organizations, there is the growing sense that the lake has become a swamp. To be effective, we must first preserve the sanctity of each lake.”

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Meet our experts

Ron Tolido

Executive Vice President, Global CTO – Insights & Data. Certified Master Architect. Member of the Group Technology & Innovation Council. Lead author of TechnoVision. Executive lecturer at TIAS Business School.

Raja Swaminathan

Expert in Change Management, Cloud Automation, GTM, Public & Hybrid Cloud, Solution architecture