Managing the Content eXplosion

Publish date:

Creating and delivering relevant and timely content to drive meaningful engagement and experiences.

We live in a world that is content rich, yet attention starved. There is an unprecedented and accelerating demand for engaging and personalized content, across more channels, in more formats, in real-time. This is the content explosion.

How can today’s marketers respond to this content explosion? What should they do to ensure their efforts yield a solid Return on Investment rather than being wasted on irrelevant, ill-timed content targeting? To effectively compete for consumers’ attention, organizations must meet the content explosion challenges head on.

This paper examines both the opportunities and the challenges in this content-rich landscape and makes recommendations for managing the content explosion.

Download today or contact our experts for more information.

Capgemini_Managing Content...

File size: 2.69 MB File type: PDF

Featured Expert