Innovation on the field. Impact beyond it.

Six Nations Rugby is where passion meets performance. Their championships unite fans across borders and generations. From the roar of the crowd to the rhythm of the game, we’re proud to support the energy, excitement, and innovation that make every match unforgettable.

One of the sport’s most iconic championships, the Guinness Men’s Six Nations has united fans since 1883 – from its origins as the Home Nations to a global celebration of rugby excellence. Over the decades, it has delivered unforgettable moments. From the breathtaking comeback at Twickenham in 2019, where Scotland overturned a 31-point deficit to draw with England; the electrifying last-play victory in Cardiff that stunned the home crowd; or the historic Calcutta Cup clashes that have defined The Crunch between England and Scotland – the Six Nations continues to transcend sport and unite fans.

As the Official Digital Transformation Partner, we’ve been transforming how fans experience Six Nations Rugby. During our first year of partnership, we introduced TryZone IQ, an AI-powered innovation, helping fans access richer insights, deeper stories, and new ways to engage with the game.

Delivering innovation from day one

Together, we’re enriching the experience for fans worldwide.

A multi-year partnership with purpose

Since launching with the Quilter Nations Series 2025, our partnership has already demonstrated how technology can enhance the rugby experience for fans and players. Together, we’ve introduced new AI-driven innovations and laid the foundations for a long-term program of digital transformation.

Over the coming years, our partnership will continue across:

  • The Guinness Men’s Six Nations 2026-2029
  • The Guinness Women’s Six Nations Championships 2026-2029
  • The Summer Nations Series 2027
  • The Autumn Nations Series 2029

This partnership reflects a shared commitment to making rugby more inclusive, more connected, and more innovative. Together, we’re supporting opportunity across the men’s and women’s game, enhancing digital experiences for fans – whether they’re watching in the stadium, on broadcast, or on social, and using technology and data to bring purpose-led innovation to every level of the sport. We’re building stronger foundations for the game and expanding its global reach.

Read the press release

“With the Six Nations Championships being some of the most popular rugby competitions in a number of our main markets, we are excited to bring Capgemini’s broad tech, data and AI expertise to enhance the viewing experience of rugby fans.”

Aiman Ezzat, Chief Executive Officer of Capgemini