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Rugby World Cup 2023

Together we’re transforming rugby.

Rugby World Cup France 2023 ran over the course of two months, in ten host cities, as 20 teams battled it out across 48 matches to be crowned World Champions. And as World Rugby’s Digital Transformation Partner, Capgemini played an active role in the delivery of the tournament, supporting the organization in integrating all its technology with its partners and suppliers.

In sport and business, the individual is responsible for performing at the highest level. The best players, teams, and organizations seek those one-percenters, and many turn to technology for those gains. At Capgemini we know how to embrace the power of technology and, as a result, provide that competitive edge.

What a year!

Highlights from Rugby World Cup 2023

“At Capgemini we use our sports sponsorships to unite, to innovate, and to transform.”

Virginie Régis – Chief Marketing & Communications Officer at Capgemini

Harnessing the power of technology

Rugby World Cup 2003 winner and global ambassador for Capgemini, Jonny Wilkinson, experienced ​first-hand how technology can transform a sport. ​From changes in kit, to in-depth data analysis, technology has empowered players and coaches to create the modern game of today. ​

As Worldwide Partner of Rugby World Cup France 2023, Capgemini provided expert knowledge to harness this technology and drive positive change within the game. ​ ​

Together, we’re helping to shape the future of rugby.​

Jonny Wilkinson

Transforming the future of rugby with technology

Integrating technology for Rugby World Cup France 2023

Capgemini played a central role at Rugby World Cup France 2023, having innovated across multiple areas to support and deliver the best possible experience for players, coaches, volunteers, partners, suppliers, and fans.

Complex systems were integrated across 60 sites, all requiring bespoke planning, coordination, testing, and step-by-step implementation. This allowed the 10,000 organizational staff, 6,000 volunteers, and dozens of global broadcasters and media to deliver their outputs and ensure the seamless delivery of the tournament both on the ground in France, and to the millions of fans around the world.

Players and coaches also relied on this stable and robust technical ecosystem to enable the appropriate use of their analytical tools and to ensure they could perform at their very best throughout the tournament.

Put simply, Rugby World Cup France 2023 required technology – and Capgemini was there to provide it. 

Delivering the technical ecosystem for Rugby World Cup France 2023

A whole new ball game: Why sports tech is a game changer

Technology now plays a vital part in many aspects of sports – enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience.

In Capgemini Research Institute’s report, A whole new ball game: Why sports tech is a game changer, we explored the topic of technology in sports in depth, with a look towards the future.

Download the report

Enriching the experience through innovation


Bringing new insights to the game

Capgemini data scientists provided new in-game insights and data for the Rugby World Cup 2023 global broadcast feed.

Learn more

Rugby Legend application

As our research led us to the conclusion that the sport experience goes far beyond the pitch, our team developed a new mobile game that kept fans entertained between the live games. Gamers had to score as many penalties as possible in a given amount of time.

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Ready for kick-off

Whether it is the development of new statistics for match analysis or video game design, our initiatives always showcase the talents of Capgemini colleagues.

Read their stories

Beyond the tournament

Women in Rugby Summit

Women in Rugby Summit

Today, rugby still has a gender disparity in leadership and key decision-making roles. As partner of World Rugby’s Women in Rugby leadership program, Capgemini aims to support inclusivity within the game by promoting equal opportunities and developing top female talent in leadership roles.

The 2023 program includes 12 female leaders from across the world looking to develop themselves professionally and fulfil their leadership potential within rugby. Capgemini is supporting the 2023 scholar cohort by providing access to mentors and coaches from across the business, as well as providing access to leadership and management modules through Capgemini University.

In October, we hosted World Rugby’s Women in Rugby summit, where past and present scholars came together in Paris to share their vision about bringing more women into this sport.

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Capgemini International Rugby Cup

Rugby World Cup 2023 was a celebration for rugby fans – but not only. We invited employees from across the globe to play a friendly tag rugby tournament – and meet peers from five continents.

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Ride to Rugby World Cup 2023

Adventurer Ron Rutland cycled from Auckland to Paris to deliver the whistle for the Rugby World Cup 2023 opening match, raising money for charity. We served as a proud partner of the initiative.

Explore our brand partnerships

Ryder Cup

Peugeot Sport

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