World Rugby

A significant chapter in Capgemini’s rugby story

Capgemini’s relationship with World Rugby has built on a long history of supporting the sport through technology, innovation and transformation. More than 30 years ago, Capgemini supported French domestic clubs and served as Official Technology and Consulting Sponsor of Rugby World Cup 2007 in France, before becoming Global Innovation Partner for the HSBC World Rugby Sevens Series in 2018.

Through major tournaments and global competitions, we have helped bring technology, data and innovation to the game, supporting new experiences for fans, players and rugby organizations around the world.

A legacy of innovation

With AI, World Rugby leaves nothing on the field

See how AI is surfacing new match insights in real time, giving fans a more complete and engaging view of the Rugby World Cup than ever before

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Tackling carbon emissions through teamwork with World Rugby

World Rugby partnered with Capgemini to develop an emissions forecasting and measurement tool that contributes to minimizing international rugby’s environmental footprint and ensures a sustainable future for the sport

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Sustainable procurement in sports

Building a greener sport from procurement to pitch with World Rugby

World Rugby partnered with Capgemini to embed sustainability into procurement – co-creating a framework that drives responsible sourcing and supports climate goals across global rugby operations

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Innovating for the future of rugby

By applying capabilities in data, AI and cloud, we have helped enhance digital experiences across the sport. Between 2018 and 2023, we supported both the men’s and women’s Rugby Sevens competitions as Global Innovation Partner for the HSBC World Rugby Sevens Series. In 2023, Capgemini contributed to the delivery of Rugby World Cup 2023, supporting technology integration across partners and suppliers and helping deliver key tournament services, including the men’s and women’s World Rugby Rankings.

Swipe to discover more of our work across the game

Momentum tracker

Capgemini’s experts in advanced data analytics worked together with World Rugby to develop a Momentum Tracker, a unique data-driven tool using artificial intelligence (AI) to measure the performance of men's and women's teams at individual tournaments, and their capacity to improve throughout.

Match predictor

The Match Predictor, developed by Capgemini, is an interactive app bringing all rugby fans together in a worldwide prediction contest, competing against each other and a Capgemini bot.

Live digital hub

Capgemini’s Digital Stats Hub is a unique tool bringing together live and historical data to provide audiences with deep insights, and allowing for a better understanding of the game, and of the tournament.

Virtual penalty kick

Developed by Capgemini’s innovation team, this virtual reality game transports fans into a virtual rugby stadium for a penalty kick contest. Their performance is then analyzed and compared to some of the top players in the world.

A long history with World Rugby

From Rugby World Cups to the Sevens Series, our enduring partnership with World Rugby spans years of shared success, and global impact.

Rugby World Cup France 2023

As World Rugby’s Digital Transformation Partner, we played an active role in the delivery of the tournament.

Rugby World Cup 2021

For RWC21, Stacey Fluhler, Capgemini ambassador and World Cup winner 2017, shared her story of transformation, on and off the pitch.

Rugby Sevens

As Global Innovation Partner for the HSBC World Rugby Sevens Series, we helped World Rugby define the fan experience.

Explore our sports partnerships

    Six Nations Rugby

    Innovation on the field. Impact beyond it. As the Official Digital Transformation Partner, we’re enhancing how fans experience the game.

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    Ryder Cup

    Our partnership with Ryder Cup aligns perfectly with our expertise in using strategic insights to transform any business.

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    Tour de France

    As official Technology Partner of Tour de France, we leverage data and AI innovation to transform how fans experience elite cycling.

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    The America’s Cup

    As a Global Partner of the 37th America’s Cup we brought a new dimension to the competition with WindSight IQ™.

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    Peugeot Sport

    We are driving transformation with advanced digital tools and analytics to enhance the performance of the team and the Peugeot 9X8.

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