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How can an organization deliver a hyper-personalized customer experience and increased customer value with intelligent, contextual actions and offers? The most impactful way to create this type of personalized experience is by implementing real-time interaction management (RTIM), which is enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.
RTIM draws on customer behavior data, both historical and derived from interactions, and can determine the next-best offer or next-best action to surface at each step of the customer journey – often within milliseconds.
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