Television advertising first appeared in 1941 and, while the art of advertising has changed dramatically, the industry still uses metrics based on Nielsen aggregate measures. But artificial intelligence (AI) is set to remake broadcast media, and change the way billions of dollars are spent.
The biggest revenue source for broadcasters continues to be advertising sales. But new market entrants can offer better data analytics with more targeted ads, because they know exactly who is watching, what they have viewed in the past, and are better able to determine a viewer’s gender, age, and interests.
As competition grows for ad dollars and viewers, broadcasters also need to develop more compelling content to sustain viewership. With multiple viewing screens available, there is an exponential increase in the demand for quality content from consumers.
Artificial intelligence is the answer for broadcasters. Advanced analytics will drive the next generation of advertising sales. AI reduces operating costs to help fund content development. Viewers may have more options but, by using data to customize the customer experience, broadcasters can deliver for both their advertisers and their audience.
Read how machine learning and AI will transform the delivery of advertising for broadcasters.