Direct-to-consumer (D2C) is the new business-to-consumer. Many consumer packaged goods (CPG) companies and retailers want to own more of the customer journey so they can manage the brand, deliver a rich experience across all touchpoints, and directly engage with their customers.
The marketplace is seeing a lot of disruption, so make sure your brand stays ahead of the curve. In this guide, you will learn about:
- The challenges CPG organizations face when launching a D2C channel
- Four essential steps to optimize data, segmentation, customer journeys, and change management
- How to prioritize features and enable companies to successfully launch a D2C channel.
When done right, D2C efforts can turn into a very rewarding initiative that will change the way your organization listens, acts, and learns from customers.
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