In an always-on world, shopper expectations have skyrocketed. The ability to get just about anything delivered quickly means shopping at a physical store can seem like a chore. Today, consumers increasingly expect that same efficient and engaging online experience to be replicated in-store.
The challenge for retailers is to compete against ecommerce players while maintaining a physical store. The answer to that challenge is automation. In Smart stores – rebooting the retail store through in-store automation, the Capgemini Research Institute spoke to more than 5,000 consumers regarding their views on automation. Nearly half said they would shift purchases from a non-automated store to a store with automated technologies if they have a positive experience.
Automation, such as robots, sensors, and mobile apps, can help brick-and-mortar retailers protect market share and create a strategic advantage over their digital-native competitors. The majority of consumers (66%) believe that automation can improve their shopping experience by improving the retail experience.
Learn how automation can reduce costs, increase employee productivity, and improve the shopper experience in your retail stores.
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