In-store automation can deliver a competitive edge for retailers
In an always-on world, shopper expectations have skyrocketed. The ability to get just about anything delivered quickly means shopping at a physical store can seem like a chore. Today, consumers increasingly expect that same efficient and engaging online experience to be replicated in-store.
The challenge for retailers is to compete against ecommerce players while maintaining a physical store. The answer to that challenge is automation. In Smart stores – rebooting the retail store through in-store automation, the Capgemini Research Institute spoke to more than 5,000 consumers regarding their views on automation. Nearly half said they would shift purchases from a non-automated store to a store with automated technologies if they have a positive experience.
|Automation, such as robots, sensors, and mobile apps, can help brick-and-mortar retailers protect market share and create a strategic advantage over their digital-native competitors. The majority of consumers (66%) believe that automation can improve their shopping experience by improving the retail experience.|
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