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Client: ZF Friedrichshafen
Client Challenge: As part of a global IT realignment strategy, ZF Friedrichshafen wanted to embark on a transformation journey to establish a global automation service
Solution: Together with Capgemini Invent, the organization selected initial use cases and rolled out a scalable platform based on an agile operating model. A comprehensive communication strategy ensured employee support for the launch of the RPA platform.
In recent years, low code automation and robotic process automation (RPA) have achieved tremendous success and become a commodity across industries and functions. Low code automation is widely praised for its short implementation time, its close integration with business functions and its rapid benefit at a low investment cost. However, it is often overlooked that RPA is more than just the installation of a new tool – it requires a solid automation and digitization change journey.
Having identified the potential of low code automation, ZF Friedrichshafen, a leading global automotive supplier, launched its own automation journey in 2018. The goal was to increase employees’ value add, while maintaining its existing workforce capacity. Based on a longstanding successful working relationship, ZF Friedrichshafen collaborated with Capgemini Invent to establish a global automation service and a nearshore RPA Center of Excellence. By combining process expertise and scalable digital technologies, ZF Friedrichshafen aimed to automate repetitive and manual tasks, improve process outcomes, and increase employee satisfaction.
The partners began with a preparation phase to define general guidelines that would help successfully establish the new technology and RPA service function within the company. ZF conducted a full-scale vendor selection process and identified the first use cases to create a demand pipeline. A success factor at this stage was the early integration of Business and IT functions with external RPA experts. A collaborative workshop subsequently brought together the key project participants and formed a competent team that managed to create full buy-in from all stakeholders across different IT disciplines, business functions, regions, and hierarchies.
Create a common goal by drafting a vision
In the beginning, the project strategy and vision for the RPA initiative were formed to create a common goal to which everyone could commit. Though this project, ZF Friedrichshafen aimed to keep pace with market innovation by setting company-wide standards and building a platform to enable future developments and extensions. Further priorities were additional, constant value creation and hands on implementation along with the development of a comprehensive operating model.
Choose a tool with the suitable strategic focus
A thorough vendor selection process, including analysis of automation tool landscapes, was performed to select a vendor that matched ZF Friedrichshafen criteria and IT specifics. A combined team of business and IT professionals evaluated the different setups and jointly decided on a best fit RPA IT strategy. Together with Capgemini, ZF chose decision criteria and identified a weighted shortlist of vendors. The top scorers were invited to present their approaches during a tool selection workshop.
Select straightforward cases for fast benefits
The third major component of the preparation phase concerned the initial creation of an automation demand pipeline. Here, ZF Friedrichshafen and Capgemini Invent carefully drafted a selection process with pragmatic selection criteria using the proven Capgemini ESOARTM process optimization method to ensure that the pipeline was filled on best-fit use cases. Initially ZF Friedrichshafen evaluated nine use cases from the HR, Finance, Sales, and Shared Services divisions. The pipeline was constantly maintained and was filled with over 70 use cases, many of them with an ROI of less than one month. These were quickly advanced to an MVP stage that made it possible to rapidly gain experience and generated traction within the different target divisions of ZF Friedrichshafen. This established the buy-in and continuous support of ZF Friedrichshafen business functions and enabled the organization to consistently and rapidly benefit from RPA while easily implementing use cases.
During the scaling phase, it was important to receive strong sponsorship and commitment from ZF Friedrichshafen to drive a global RPA strategy. With an initial IT setup ready, the first implementation phase could be run in pilot. This allowed the partners to design a full-scale operating model that managed the RPA lifecycle on an operative basis. In contrast to a classical approach, which would require the complete design of the technology infrastructure, challenges were tackled as they occurred with a new tool that was better integrated into the business.
One operating model to rule it all
A collaborative approach across IT integration, business, and external support resulted in a full-scale operating model focusing on the five dimensions of processes, technology, people culture & change, roles & responsibilities, and governance to be created within only 3 months. The Operating Model was designed in specialized teams that tailored the solution according to the overall agreed upon mission and vision. A close integration into the operative execution of automation cases was crucial to establish a lean support function throughout the entire RPA lifecycle— from process analysis to the development and management of automation artefacts. The designed solution was adjusted to offer a satellite approach to cover all specific needs and meet the expectations of all business units. Following this concept, some parts of the RPA lifecycle became decentralized, offering higher flexibility to functions and business units. Outputs were managed from a central location, which enabled quality checks and process monitoring to support proper functionality on the RPA infrastructure.
Sponsorship, communication and change
Good communication and change management approaches were major elements for keeping all stakeholders informed during the project. At ZF Friedrichshafen, the IT market and materials management function took the lead in hosting the RPA environment. This decision was based on the organization’s strategic positioning, potential for automation cases, integration within the company and their personnel’s ability to train themselves in core RPA skills. Additionally, an early integration of the worker’s council and active communication with participants in the RPA project secured the ongoing support of external parties within the company. This also included an intensive knowledge sharing and employee training program. Employees were made part of the journey by organizing campaigns and events as well as broadcasts for over 1,000 participants. Moreover, targeted awareness sessions and an RPA explanatory video helped to get major target areas quickly up to speed in terms of process discovery and RPA implementation support.
Digitized processes on a global scale
A strong, dedicated team from business and IT functions, an open communication policy, the willingness to test ideas, and a supportive sponsorship, made it possible to create a Center of Excellence with a scalable support function that added immediate value. ZF Friedrichshafen has positioned itself to tackle shared services and process digitization on a global scale and taken an important step towards a more digitized process landscape.
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