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Client Stories

The importance of the perfect fit

Capgemini’s multi-cloud Salesforce solution transforms NYDJ’s digital business

“Our customers crave a personalized, intuitive shopping experience when looking for the perfect pair of jeans. Capgemini delivered on that expectation by building and designing a multi-cloud experience to support our vision.”
Julie Ting, VP Direct to Consumer, NYDJ

The project focused on centralizing customer data and personalizing the user experience to ensure every shopper could easily find the perfect pair of jeans. After Capgemini built the site on Salesforce Commerce Cloud, it was integrated with Salesforce Marketing Cloud and Service Cloud. This ensured each shopper was known throughout their NYDJ customer journey. These integrations leveraged key pieces of functionality from the Capgemini Unified Retail Accelerator solution.

Learn more about the NYDJ story and download the case study.

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