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Siemens Healthineers transforms sales process for growth

How a sales revolution from the 1970s is building a modern take on CRM

The mission of Siemens Healthineers is to enable healthcare providers to increase value by empowering them to expand precision medicine, transform care delivery, and improve patient experience, all enabled by digitalizing healthcare.

Siemens Healthineers was undertaking a major process transformation and required platform support. The company wanted to adopt the Miller Heiman sales methodology. The original Miller Heiman Blue Sheet revolutionized the sales industry when it was introduced in 1978 because it provided a practical and consistent framework for applying the Strategic Selling methodology.

Siemens Healthineers chose to work with Capgemini, a key Oracle implementation partner, to build the new system on the Oracle Sales Cloud. Capgemini built the workflow and user interface with both Blue Sheets and Gold Sheets inside the CRM system.

Siemens Healthineers also needed to connect the company with a tool that allowed collaboration and had process automation, visibility, and transparency built in. And the company relied on Capgemini to develop this vision as well.

Read how Siemens Healthineers is driving sales with better processes.

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