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With our changing dynamics, shoppers are relying more and more on delivery. Consumers increasingly expect efficient, safe, and engaging online experiences to be replicated in-store.
The challenge for retailers is to compete against ecommerce players while maintaining a physical store. The answer to that challenge is automation. In Smart stores: Rebooting the retail store through in-store automation, the Capgemini Research Institute spoke to more than 5,000 consumers regarding their views on automation. Nearly half said they would shift purchases from a non-automated store to a store with automated technologies if they have a positive experience.
Fortunately, the technology exists to enhance the customer experience and create an in-store environment that consumers not only want, but rely on. Automation can help customers get in and out of stores quickly, find new products, or have a more productive interaction with customer-service associates.
With automation technology, retailers protect market share and create a strategic advantage over their digital-native competitors. The majority of consumers (66%) believe that automation can improve their shopping experience by improving the retail experience
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