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Globalization and the involvement of operating partners and outside specialists has dramatically improved efficiency and reduced the capital required for rapid growth. Outsourced activities touch every aspect of the value chain, across most industries and companies.
In this paper, Jörg Junghanns (Vice President Europe – Digital Supply Chain, Capgemini’s Business Services), John Lash (Vice President, Product Marketing, E2open), David Strauss (Assistant Vice President, Enterprise Solutions & Strategy, E2open), and Oana Rusu-Williams (Director, Product Marketing, E2open) deep dive into ensuring consistent fulfillment across the many routes to market.
The paper explains how brand owners can use the channel ecosystem as a secret weapon to optimize performance across all channels to achieve corporate goals such as exceptional customer experience, growth, and profitability.
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