Skip to Content

Operational Excellence in B2B eCommerce

EXLTUBE is a subsidiary of SPS Companies, Inc., and its mechanical and structural tubing and standard and specialty pipe products are used to manufacture some of the world’s toughest machinery and support awe-inspiring architecture. Today, EXLTUBE has grown to include over 700,000 square feet of production and warehousing space.

As B2B buyers are increasingly turning to digital to research products before engaging a sales person, EXLTUBE saw a clear opportunity to leverage digital to better serve its customers and improve operational efficiency.

Capgemini worked with EXLTUBE to develop a digital strategy that takes into consideration the unique needs of the business.

Built on SAP Commerce for B2B, the Capgemini digital strategy and experience design teams mapped out a new buying experience from the ground up.

Since establishing an eCommerce channel, 21% of all orders now come from the site, as well as 80% of revenue from new on-boarded customers.

Interested in learning more about how EXLTUBE is redefining operational excellence and the B2B customer experience? Download our case study by filling in the form below.

        <div class="pf_forms__container ">
                        <form id="pf_form_99268" class="pf_form__form" action="" method="post" enctype="multipart/form-data">
                        <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_99268_3703">First Name                  &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_99268_3703" class="pf_field__input empty" name="_pf_99268_3703" required="">
                <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_99268_6561">Last Name                   &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_99268_6561" class="pf_field__input empty" name="_pf_99268_6561" required="">
                <div class="pf_field pf_field--text pf-required" data-validate="text">
            <label for="_pf_99268_5245">Company                 &nbsp;<span class="pf-required--symbol"> * </span></label>
            <input type="text" id="_pf_99268_5245" class="pf_field__input empty" name="_pf_99268_5245" required="">
                <div class="pf_field pf_field--email pf-required" data-validate="email">
            <label for="_pf_99268_4155">Email                   &nbsp;<span class="pf-required--symbol"> * </span>              </label>
            <input type="email" id="_pf_99268_4155" class="pf_field__input empty" name="_pf_99268_4155" required="">
                <div class="pf_field pf_field--recaptcha">
            <div class="g-recaptcha" data-sitekey="6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl"><div style="width: 304px; height: 78px;"><div><iframe title="reCAPTCHA" src=";k=6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl&amp;co=aHR0cHM6Ly93d3cuY2FwZ2VtaW5pLmNvbTo0NDM.&amp;hl=en&amp;v=QENb_qRrX0-mQMyENQjD6Fuj&amp;size=normal&amp;cb=mvesztdkdkgd" width="304" height="78" role="presentation" name="a-n5s2qlxx84w7" frameborder="0" scrolling="no" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox"></iframe></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea></div><iframe style="display: none;"></iframe></div>

        <div class="pf_field pf_field--submit">
            <input type="submit" class="pf_field__input" id="_pf_99268_2401" value="Submit">
                    <input type="hidden" name="form_id" data-validate="number" class="pf_form__id" value="99268">
            <input type="hidden" name="form_title" class="pf_form__title" value="operational-excellence-in-b2b-ecommerce">
            <input type="hidden" name="wp_rest_nonce" class="pf_form__wp_rest_nonce" value="3a46257682">

        <div class="pf_form__success">
            Form submitted successfully.!<p></p>
        <div class="pf_form__errors">
            <p>We are sorry, the form submission failed. Please try again.</p>