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Harness the power of product innovation

Embrace new models and data to scale your big ideas

An estimated $22 billion moved from large corporations to smaller players in the five years ending in 2016, according to IRI. It is time for consumer products companies to fight inertia and accelerate product innovation to compete.

The pandemic reinforced the need to innovate and renew, with 68 percent of executives saying they have or will accelerate existing transformation initiatives. Innovation is the pathway to growth. Removing obstacles and understanding the market can speed the launch of a new idea.

Customers want touchless or non-touch interface experiences. Companies need to innovate to meet this demand and technologies such as artificial intelligence can provide the foundation. Everyone wants a start-up mindset, but the key is actually achieving it.

Stop failing at scaling innovation and turn a great idea into a real opportunity.

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