Gen AI in Life Sciences: Connecting sales cycles for patients and providers 

Generative AI is poised to help pharmaceutical and healthcare companies deliver better provider and patient experiences.

Healthcare providers (HCPs) are no longer relying primarily on in-person meetings with sales reps to learn about new products and services. Instead, they are seeking out information, reviewing research, and connecting with peer networks on their own time – and with digital tools.  

They’re also looking for outreach that’s personalized to their specific needs. This means creating relevant HCP experiences that are delivered across digital channels at the moments that matter most.  

It’s equally important to deliver exceptional patient experiences.   

Healthcare and pharmaceutical companies often establish patient services organizations that are focused on driving value for specialty therapies by maximizing adoption and adherence rates. Poor experiences can lead to patient dissatisfaction. As a result, patients may struggle to complete treatment or decide to pursue a different therapy. Patient dissatisfaction may also influence the treatments HCPs recommend to patients in the future.  

To address this, healthcare and pharmaceutical companies must rethink how they connect with HCPs and patients – and how they use data to do it.  

Generative AI is still relatively new, but it’s already helping healthcare and pharmaceutical companies collect, connect and distill data to better understand patient and provider preferences.   

Download Life sciences organizations must embrace generative AI in the sales cycle to learn more about how companies can use analytics and Gen AI to transform connected insights into personalized outreach at every stage of the HCP or patient journey – and what companies need to consider when getting Gen AI initiatives off the ground at their own organizations.  

To learn more about how Capgemini helps pharmaceutical, med tech, and other companies in the life sciences sector use generative AI to improve their sales and marketing activities, please contact Ayan Bhattacharya.