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Gearing up for the Metaverse

How immersive technologies will reshape the automotive industry?

Radio, television, and the internet transformed the world in unimaginable ways. Now, a new technological development promises to surpass all previous benchmarks. Welcome to the metaverse. But the metaverse isn’t just a world changer; it’s a world unto itself. Virtual Reality (VR) units make cyberspace an incredibly immersive experience.

Blockchain technology facilitates decentralized economies, and digital tokens are revolutionizing intellectual property. Every one of our industries will undergo radical changes in the coming years. The automotive industry is no different.
This report examines the impact of metaverse-related innovation and trends on the automotive industry. Special attention is paid to its value chain and application fields. Additionally, we explore the many strategic opportunities key players and OEMs can expect to encounter soon.


As part of Capgemini, Invent has over 50 years of experience effecting change in leading organizations worldwide. Our people-centric transformations harness innovative data solutions and technology. Blockchain, web3, and metaverse technologies are part of our natural habitat. As an organization with 11,500 offices in 21 countries across five continents, we always look for new ways to communicate and collaborate. The metaverse is the latest example. We work with our partners to unlock all the advantages of paradigm-defining progress.

Thought Leadership

Gearing Up for the Metaverse:
How immersive technologies will reshape the automotive industry

Since the end of 2021, it has been almost impossible not to come across “the metaverse,” a coinage used to describe a virtual space based…

Contact Our Experts

Sebastian Tschödrich

Executive Vice President, Global Head of Automotive, Capgemini Invent
I have been working in automotive consulting for 14 years, with experience in Europe and China. Currently based in Munich, I am responsible for the global automotive consulting business and part of the global leadership team at Capgemini Invent.

Louis Auclair

“Louis specializes in automotive marketing, customer experience and sales, with experience in project coordination. A long-time automotive enthusiast, he is passionate about the ecological and economic challenges facing today’s automotive industry.”

Philipp Kolbeck

Kevin Niekrawietz

Nora Geier

Sabyasachi Ghosh

Andreas Dürr

David Pitoiset

“David is a true car enthusiast. He specializes in supporting OEMs, Automotive Finance Companies and Mobility providers transformations, with a specific focus on Sales and Marketing, Automotive Retail, and CRM.”