Enter the next era of retail with generative AI – powered by Capgemini and AWS

Turn transactions into conversational connections with an intelligent virtual assistant for retail

A recent Capgemini Research Institute (CRI) study found that generative artificial intelligence (GenAI) tools are becoming the new go-to for 70 percent of consumers who are seeking product or service recommendations, replacing traditional search methods.

Retailers must meet customers where they are with a personalized, convenient, and cohesive experience that answers every search with helpful suggestions. That’s why 42 percent of consumer products organizations are piloting GenAI to make the consumer journey more personalized, and 63 percent of retail organizations say they are using GenAI to improve customer service chatbots, according to another CRI study.

A new intelligent virtual assistant, created by Capgemini and powered by Amazon Web Services (AWS) generative AI, brings this functionality to life at the next level – giving it a dynamic identity that will turn heads in stores, and is just as effective on mobile devices or web sites

Why virtual assistance for retail?

Retailers can experience a variety of benefits including:

Elevate self-service. Customers who are in a hurry get the help they need. The virtual assistant answers customer queries, enables virtual try-on, and serves as a point of sale, so a satisfied customer ready to check out can do so immediately. If an item is not available, the virtual assistant can suggest another store nearby with inventory in stock or offer to ship the item to the customer.

Augment customer service. The intelligent virtual assistant can provide support in English and Spanish, with French and other languages coming soon. The solution also supports deaf and hard of hearing customers by providing answers in text, and adjusting volume level.

Improve employee effectiveness. The virtual assistant can handle complex questions that new employees may not have the experience to answer. Or it can offer help when all associates on the floor are busy.

Exploring generative AI with a trusted guide

Capgemini has in-depth experience working with businesses to fine-tune foundation models and help navigate the complexities of GenAI. We provide guidance through the entire process, including assessments, framework implementation, and business templates, to ensure a smooth and efficient experience. This includes providing a GenAI experience layer to ensure that high-performing AI solutions can be deployed at scale in a trusted manner.

We have guided some of the world’s leading enterprises on their GenAI journey, sharing our expertise from road maps to deployment.

Begin your journey to growth using generative AI.