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Customer first

Enter a new reality with immersive experiences

Is the world ready for truly immersive customer experiences? Find out in our podcast.

Do you want superpowers? Would you like to escape the limitations of your everyday capabilities to see more and feel more? With augmented reality (AR) and virtual reality (VR) anything is possible — or is it?

Join Anthony Pannozzo and Charles Yust from frog, part of Capgemini Invent, along with Jay Wright, CEO at Campfire, as they discuss the role of AR and VR in delivering an immersive customer experience with show host Ollie Judge.

Immersive experiences are contextually relevant, deeply personal personalized and multisensory experiences that are enabled by technologies, such as AR and VR. But just how ready for them are businesses and their customers today?

Our three experts look at several current use cases in the commercial, corporate and healthcare realms. They consider the barriers to adoption and argue that for businesses to expand their use of immersive technologies, they should begin with the end user need and not the tech itself. What customer pain will introducing AR into the shopping experience alleviate? How can training be improved with immersive technology? Who is improving productivity across a distributed workforce with holographic collaboration?

Tune in to our podcast for an in-depth analysis of where immersive technologies are today and where they might take us tomorrow.

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Our Speakers

Anthony Pannozzo

North America & Asia Chief Design Officer, frog, Capgemini Invent
As our Experience expert, Anthony helps generate and implement innovative, differentiated experience solutions based on insights surfaced through human-centered design and behavioral science.

Charles Yust

Executive Design Technology Director frog SF, Immersive Experience and AR/VR/MR/XR lead
Charles is Executive Technology Director at frog, part of Capgemini Invent and is head of technology for the frog San Francisco studio, and an AR/VR lead focused on the architecture, design and development of state-of-the-art human-centered solutions for innovative companies and influential cultural institutions. He has built mixed reality applications that include pain distraction for burn patients in VR (VR Care), the first IKEA Place ARKit app (WWDC 2017), and led the frog team that designed and built the SFMOMA Magritte Interpretive Gallery, which won a 2019 Gold AAM Muse award for AR/VR.

Jay Wright

CEO at Campfire
Jay Wright is the CEO at Campfire and is an inventor and entrepreneur with a history of anticipating shifts in computing and building products to realize them. Since 2008 he’s been focused on augmented reality and is best known for co-founding and leading Vuforia at Qualcomm and PTC. Jay built Vuforia into the leading AR development platform for handheld and headworn devices and enabled an ecosystem of tens of thousands of applications for consumer and enterprise use. In 2019, Jay took on a new mission with Campfire – to realize the promise of holographic collaboration for enterprise.