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Digital technologies score a better fan experience

“It’s not the will to win that matters – everyone has that. It’s the will to prepare to win that matters.” – Paul “Bear” Bryant

                <p>Fans today have got game. Sixty-nine percent of fans say they use technologies to improve their viewing experience both at a game and outside the stadium. From smart wearables to a player-perspective video feed capturing a game-changing moment, fans want to feel they are part of the action no matter what sport they are watching.</p>

The opportunity to engage fans is significant. Revenue from sporting events is expected to be more than $488.5 billion worldwide in 2018 and will grow 5.9% by 2022. Teams can benefit from converting casual fans to devoted followers.

Technologies like artificial intelligence, biometrics, and augmented and virtual reality are bringing fans closer to the playing field so they can choose how they want to engage. Read how teams can develop a more devoted and valuable fan following in Emerging tech in sports: Reimaging the player and fan experience.

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