Explore our latest thought leadership, ideas, and insights on the issues that are shaping the future of business and society.
Choose a partner with intimate knowledge of your industry and first-hand experience of defining its future.
Discover our portfolio – constantly evolving to keep pace with the ever-changing needs of our clients.
Become part of a diverse collective of free-thinkers, entrepreneurs and experts – and help us to make a difference.
See our latest news, and stories from across the business, and explore our archives.
We are a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.
Our number one ranked think-tank
Explore our brands
Explore our technology partners
The realities of the pandemic have pushed consumers to manage their healthcare decisions through technology, providing healthcare companies the opportunity to connect with consumers in new ways.
Enhancing customer relationships and strengthening bonds are becoming top of mind for leaders in the life-sciences industry. This goal is now being realized through the proliferation of direct-to-consumer (D2C) marketing and commerce channels.
For starters, D2C does more than just drive sales: it allows life-sciences organizations to directly own and control the end-to-end customer relationship. This explains the rapid growth of D2C offerings in today’s marketplace; eMarketer forecasts digital D2C sales will grow by nearly $18 billion, a 24% increase over 2019.
Life-sciences companies are navigating a complex set of marketing and sales challenges, driven by a digital era, changing consumer behavior, and pandemic shifts. This mean life-sciences companies must rethink their business models, invest in technology, and explore innovative and engaging solutions to connect with their customers.
We are sorry, the form submission failed. Please try again.
You may accept all cookies, or choose to manage them individually. You can change your settings at any time by clicking Cookie Settings available in the footer of every page.