FILA transforms into an experience-driven retailer

Leveraging new digital strategies helps the brand re-energize the customer journey

FILA is a leading global sport and leisure footwear and apparel brand, known for developing the most innovative ways to celebrate life in motion with its high-design and stylish products.

While the brand inspires loyalty, its digital experience did not deliver the same impact as retailers. A new President in North America decided to make online a greater priority when the global pandemic shutdown retailers around the world. As traditional sales were impacted, the need for a digital experience became more obvious.

FILA engaged Capgemini’s Digital Customer Experience marketing team to do an in-depth analysis of the ecommerce ecosystem, create a set of data, tagging, and reporting recommendations, and leverage this information to better inform the business.

With a more data-driven approach, FILA could unlock the potential of its existing customer-experience technology stack. FILA worked with Capgemini to introduce a new, unified content system to elevate and personalize engagement throughout the customer journey powered by Salesforce Commerce Cloud.

Read how FILA worked with Capgemini to create a robust, innovative digital-shopping experience that achieved record-breaking sales at the height of a global pandemic, while continuing to partner with wholesalers and retailers.

Connect with us

Thank you for your interest in Capgemini. We will get in touch with you.

We are sorry, the form submission failed. Please try again.

FILA transforms into an...

File size: 4.05 MB File type: PDF
cookies.

By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.

Close

Close cookie information