Anju Banthia

I love building simple solutions. I love to explore perspectives.

Capgemini has provided me with immense opportunities to help me improve my work.

NAME:  Anju Banthia

Job title:  UX Architect

Area of the Business: DCX

The location you are based: Mumbai


How do you feel in the morning getting up and going to work at Capgemini?

I have been at Capgemini for almost a decade now, and every single day has been full of learning opportunities. My day starts with these three questions: What can I do differently today? What will I learn today? What can I do to make things “simple”?

This inspires me to wear multiple hats, organizing design-thinking workshops, actively working with organizational initiatives such as the Mumbai sustainability team (with a vision of making Capgemini Mumbai a no-plastic workplace), Diversity in the Architect Community within DCX (Digital Customer Experience),  mentoring, leading knowledge-sharing sessions within our team – all this, apart from my daily project work.

 What do you love about being a UX architect?

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” – Steve Jobs

It’s becoming more important every day for designs to connect more with end-users and include a “human element.” User experience design needs to feel real, right from aesthetics to interactions to motion (perceived and real) to emotional connection.

The problem designers most often encounter when thinking about users is not thinking about them as actual people. It sounds a little crazy, right?

That’s exactly what I love about my job – breaking the myth every single day that design is not all about adding colour, content, shapes, etc. It’s way beyond that; it’s about touching lives and enabling possibilities.

Explore challenges > Enable possibilities > Empower innovation

How does Capgemini empower you to master your skills as a UX architect?

As designers, we have a bigger responsibility to design something that is in line with clients’ needs and values and serves the business purpose, aligning with the upcoming technologies and adding a human element. To do all this we need to:

  • Upskill – Provide training and certifications by Capgemini University and external learning partners to meet the constant industry demands in technology
  • Research upcoming technologies – To reduce knowledge gaps, we collaborate with the research team to understand technology. Capgemini has made sure to adapt, absorb, and action according to market needs and demands, and constantly upscale its people by releasing documents on the topic.
  • The client connects – At times, we do not interface directly with the client, which becomes challenging in understanding the actual business needs and requirements and impacts timelines. In such cases, Capgemini always helps me to build that understanding with the client through onsite managers and regular interactions.
  • Understand geography and its mental model – Working across geographies can sometimes be challenging in terms of understanding the local culture. However, our local counterparts help us to understand the context and support us in achieving the end result
  • Ideation/brainstorming: Providing infrastructure/flexibility that foster creativity and empower innovation.

How does Capgemini help support a sense of purpose in your career?

I barely noticed the time fly by since joined Capgemini almost a decade ago as a graphic designer. Today I am a UX Architect with DCX, and I’ve worked in many cities (Kolkata, Pune, and now Mumbai), countries (Hongkong, Dubai, and Singapore), and BUs and managed different roles. Capgemini at every step has provided me with immense opportunities to improve my work via multiple trainings, both online and classroom.

Capgemini’s core mantra “Create, Collaborate, and Conquer” truly brings purpose to my career. This approach has helped us to build robust and customizable element libraries, complex interactions, and animations with the help of experts across Capgemini.

How does Capgemini give you the autonomy to make decisions?

Diverse profiles and inclusive culture are part of our collective performance, bringing innovation and fueling creativity. I have had the opportunity to attend career-booster Harvard training programs, such as Ignite 2.0. Some of the other initiatives within Capgemini with which I am actively associated are #WEKare, #Mumbai Suitability 2019, #Diversity and inclusion ambassador. I also volunteer with #WINSPIRE. These programs have helped me shed my inhibitions, instilled confidence, and made me dream and always strive for the unattainable.

What do you love about the way of working at Capgemini?

  1. Capgemini’s 7 values – Honesty, Boldness, Trust, Freedom, Team Spirit, Modesty, Fun
  2. Architects of Positive Futures
  • Capgemini believes that the future lies in flexible work patterns
  • Environmental sustainability – Making the right choices and acting to go green globally and contribute to the environment
  1. Diversity and inclusion fosters a global work environment where diverse profiles and inclusive practices are instrumental to our collective performance
  2. Mentoring and coaching and frequent interactions with leaders
  3. Career-boosting programs by Capgemini University
  4. Virtual and classroom training materials and certifications by Capgemini University and external learning partners
  5. Collaboration via multiple forums helps to enable opportunities and strengthen the network.

 How does this all combine for you to have passion for what you do?

We follow a few mantras when we design any solutions:

  1. Humans (users) come first.
  2. Design for comfort and predictability – For a design to “feel right,” it must be comfortable to use.
  3. Connect emotionally – Focus on the one emotion your project should convey.
  4. Design with mental triggers – Understanding a little human psychology goes a long way when it comes to design.
  5. Design with simplicity – “the design is in the details.” Simplicity always strengthens the details.

What was the most memorable moment in your Capgemini journey?

When I built a mobile application (EAS) enterprise application store for a Capgemini global unit that was launched on both the operating system and successfully used and received a positive response by Capgemini employees.

What are you an Ace at?

I love building simple solutions. I love to explore perspectives.

Anju Banthia