Unlocking marketing’s creative spirit with Gen AI

According to a Capgemini Research Institute report, over the next two to three years, close to 90 percent of marketing organizations will implement Gen AI and agentic AI to support text, image, or video content generation. The question is: How can your organization accelerate the path to value and amplify the impact of these investments?

With AI-driven content velocity, marketing organizations can leverage the power of AI to increase content velocity and power scalable, cost-effective, and always-on campaigns. Using our trusted content transformation framework, your team will be able to quickly adopt, scale, and mature the use of AI across the content value chain, enabling them to automate or streamline core tasks, including content ideation, creation, delivery, and optimization.

“For modern CMOs, meeting the future needs for relevant, personalized content will require robust AI capabilities that help teams quickly and effectively ideate, create, adapt, and scale effective campaigns. With Capgemini’s new AI-driven content velocity offer, your team will be better positioned to meet this need, empowering them to achieve more impactful content generation much faster, and enabling your organization to engage customers more effectively with tailored, timely interactions.”

Abi Feseha, Global offer leader Connected Marketing