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Drive revenue with Guided Selling

Transform the buyer and seller process

By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling (Gartner Future of Sales 2025 Report). Why? Because buyers now prefer to engage with sellers through digital and self-service channels, making multi-experience selling a must have.

To succeed in this new physi-digital selling world and drive revenue, Capgemini’s Guided Selling solution enables organizations to move from a seller-centric approach to an integrated and interdependent buyer/seller–centric approach. This approach creates a personalized, value-based experience leading to a fulfilling buyer’s journey and increased sales and profitability. The solution is designed to guide sellers through the entire sales cycle and increase pipeline visibility as well as provide a better overall view of the buyer profile and lifecycle.

Guided Selling is a framework that places data, AI, and technical solutions like e-commerce, CPQ, billing, and customer service capabilities, enabling recommendations at every stage of the sales journey. The solution guides buyers through their entire journey and helps sales representatives close their deals seamlessly.


Wanda Roland

Vice President, Global Offer Lead Empowered Sales; DCX Salesforce Practice Leader Japan
“I am an experienced consulting leader with a 25-year history of working in the management consulting industry. I specialize in multi-cloud sales, developing and leading a technology team in design and delivery, and the management of large global cloud implementations. I have delivered numerous full end-to-end global CRM initiatives, including digital operation models, digital strategies, technology roadmaps, B2B business use cases, as well as program/project management services leveraging agile, and hybrid methodologies.”