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AI-Powered marketing content orchestration

Turning content complexity to intelligent experiences with AI.

Today’s brands face mounting pressure to deliver personalized, compliant, high-performing content at scale—something traditional processes can’t support. See how brands can unite AI-powered automation with human creativity to transform content operations into a self-learning, performance-driven engine that accelerates time-to-market, reduces costs, and delivers richer, more relevant customer experiences.

“For modern CMOs, meeting the future needs for relevant, personalized content will require robust AI capabilities that help teams quickly and effectively ideate, create, adapt, and scale effective campaigns. With Capgemini’s new AI-driven content velocity offer, your team will be better positioned to meet this need, empowering them to achieve more impactful content generation much faster, and enabling your organization to engage customers more effectively with tailored, timely interactions.”

Abi Feseha, Global offer leader Connected Marketing

Content that’s 80% faster and 100% relevant.

AI-Powered marketing content orchestration is a technology-agnostic solution from Capgemini that integrates generative and agentic AI within existing platforms, tools, and processes to help teams automate and orchestrate every aspect of the content lifecycle. Powered by AI, the system learns over time, leveraging performance data to adapt content strategies, processes, and practices to create better, faster, more relevant interactions with each and every content cycle.

Unlock the next level of content excellence across four key areas with AI-Powered marketing content orchestration from Capgemini:

Strategy and planning

Define the vision, operating model, and roadmap to unlock AI-driven content.​ 

Technology solutions

Modernize, implement, and integrate AI platforms, tools, and architectures.​ 

Managed services

Run and optimize content operations with agility, efficiency, and compliance.​ 

Data and
analytics

Turn performance data into actionable insights that enable continuous learning within the 
intelligence layer.

Client stories

Wind Tre calls in new marketing capabilities in support of customer experience

By engaging with Capgemini, Wind Tre develops and implements a solution based on Pega, Adobe and Google Cloud components that enables more personalized inbound and outbound customer communication.

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Subway client story web banner

Subway drives digital transformation to deliver a better brand experience

Iconic global brand selects Capgemini as its strategic digital-transformation partner

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Fluidra builds a new model for website design

Fluidra partnered with Capgemini to implement Adobe Experience Manager on AWS infrastructure, thereby providing a standardized skeleton on which new websites could be built

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FILA transforms into an experience-driven retailer

FILA transforms into an experience-driven retailer

Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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Research and insights

CRI CMO Playbook Banner
Capgemini Research Institute

From complexity to clarity: How CMOs can reclaim marketing to build competitive edge

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Point of view

Effective investment in generative AI for marketing
Point of view

Dynamic modular content creation at scale

Meet our experts

Abi Feseha

Abi Feseha

Global Connected Marketing Offer Lead
Abi is a digital transformation leader at Capgemini, specializing in marketing and customer experience. As Head of Digital Marketing Americas and Global Marketing Offer Lead, she develops innovative marketing solutions for clients. With extensive consulting experience, she has led transformative engagements for Fortune 500 companies, focusing on data-driven insights, emerging technologies, and human-centered methodologies to drive business outcomes.
Arnaud Bouchard

Arnaud Bouchard

EVP, Global Customer Experience Offer Leader and Head of Strategic Deals & Business Development
With 22 years of consulting experience, Arnaud has been a transformative force since joining Invent in 2010. He contributed to the launch of the Customer Engagement practice in France (now frog), led DCX France, and managed the Automotive French Market Unit, before joining the global DCX team. Today, he accelerates business and tech transformation in CX globally, fostering AI innovation in marketing, sales, service, and commerce to help organizations deliver seamless, future-ready customer experiences for sustainable value.
Bhavesh Unadkat

Bhavesh Unadkat

Vice President, Head of Marketing Services, frog, part of Capgemini Invent
As our Activation expert, Bhavesh partners with clients to design and implement innovative marketing and loyalty programs with a focus on personalization and strengthening engagement with your brand.
Alex-Smith-Bingham

Alex Smith-Bingham

EVP, Global Application Business Line Leader, Digital Customer Experience
With over 30 years of expertise in business and technology transformation, Alex has been instrumental in helping global brands reinvent their businesses and transform their customer experiences across numerous industries. Today, he leads a team of over 12,000 CX architects, consultants, and platform experts worldwide, harnessing advanced capabilities and technologies like AI to craft and deliver hyper-personalized experiences that drive growth, customer satisfaction, innovation, agility, and profitability for our clients
Robin van den Hoven

Robin van den Hoven

Digital Customer Experience Architect at Capgemini
I am a part of the Digital Customer Experience department in the Netherlands, responsible for the CDP and Marketing Automation practice. Also acting as the offer lead for the Connected Marketing Engine, inspiring clients on the latest features and functionalities within the marketing domain. I specialize in end-to-end digital marketing transformations for clients, implementing and helping them adopt the latest innovations in data-driven marketing automation.
Dheepak Ramnathan

Dheepak Ramnathan

Senior Director, Financial Services
A seasoned digital leader with close to two decades of experience in Martech and Digital Experience Engineering areas. Dheepak heads the Adobe CoE for Capgemini Financial Services, specializing in GTM strategy design for data-driven digital customer experience and creating robust marketing propositions for Financial Services clientele.