Orchestrating highly personalized customer journeys that resonate deeply.

In an increasingly crowded digital space, brands and organizations are fighting for the customers’ attention. How will your marketing team win hearts and minds with relevant, timely interactions?

With AI customer activation and marketing journeys, marketing teams can orchestrate personalized journeys to drive key growth metrics, including customer loyalty and engagement. By combining data from various sources with AI, marketers will be able to build a detailed “persona memory” for every interaction with the brand, enabling teams to create more scalable, cost-effective, and always-on campaigns, while also helping them reduce time-to-market and lower costs.

“Orchestrating personalized journeys means making sure customers have experiences that resonate deeply across all channels. It’s about knowing what customers need, encouraging them to interact, and building a strong relationship between them and your brand. With our new AI customer activation and marketing journeys offer, CMOs can integrate AI into the orchestration of personalized journeys, enabling them to meet and exceed marketing objectives with the help of this groundbreaking innovation.”

Abi Feseha, Global offer leader Connected Marketing