Your customers’ needs change from one minute to the next. So should your marketing strategy.

As consumer expectations rise and technology reshapes every interaction, marketers must shift from reactive to predictive, delivering hyper-personalized experiences that connect in real time across every channel. See how AI can help your organization turn insight into impact through predictive intelligence, dynamic personalization, and autonomous activation.

“Orchestrating personalized journeys means making sure customers have experiences that resonate deeply across all channels. It’s about knowing what customers need, encouraging them to interact, and building a strong relationship between them and your brand. With our new AI customer activation and marketing journeys offer, CMOs can integrate AI into the orchestration of personalized journeys, enabling them to meet and exceed marketing objectives with the help of this groundbreaking innovation.”

Abi Feseha, Global offer leader Connected Marketing

Unlock growth with a strategy that stays a step ahead.

AI-Powered Customer Activation and Marketing Journeys​ is an intelligent solution within our Connected Marketing ecosystem that helps brands create deeply contextualized experiences across channels based on real-time customer signals and comprehensive consumer profiles. Responsive and adaptive, the system leverages AI to trigger next-best actions and establish closed-loop feedback with sales, helping teams achieve higher conversions, deeper loyalty, and stronger ROI.​

Five key actions companies can achieve with AI-Powered Customer Activation and Marketing Journeys from Capgemini:

  1. Anticipate intent.
    Leverage AI-powered insights to drive proactive, targeted engagement.​ 
  2. Personalize at scale.
    Combine behavioral data and generative AI to deliver tailored content and offers across channels.​
  3. Orchestrate journeys.
    Automate next-best actions for every customer, on any channel, at any time for every interaction.​
  4. Activate autonomously.
    Unleash the power of AI agents to augment human workers and respond to customer behavior in real time.​
  5. Optimize continuously.
    Establish closed-loop learning, backed by ethical AI governance for transparency and trust.​